You know when you sit in the first day of class and they give you the syllabus with the key points and then let you leave? We thought we’d follow that basic premise and give you the high-level information you need on pay per click, or PPC. At its core, pay per click is an…
If your company does business in a specific region or area such as Cleveland or Columbus, then your local SEO rankings should be top of mind when it comes to your digital marketing. With local SEO, you are optimizing your website in order to target people within a certain geographic area and trying to get…
Meet Clarity, the new user behavior tool introduced by Bing. Designed to help improve consumer interaction upon any given website, this tool is making headlines for its benefits for companies, marketers, and web designers.
While many companies use and know the benefits of Google Search Console when optimizing and refining their websites, Bing Webmaster Tools can often be forgotten about. But to further boost your site’s functionality and visibility you should definitely start using the service. Let’s take a look at some key reasons why. The Benefits of Bing…
In 2016, Microsoft purchased LinkedIn, and ever since many marketers believed it would only be a matter of time before LinkedIn began to play a bigger role in its parent company’s marketing offerings.
When improving their websites, many businesses rely only on Google Search Console, overlooking the comparable Bing Webmaster Tools. In this tutorial, we’ll examine some of the functionalities of Bing’s service and why you should also utilize it for your site.
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