In our latest interview, marketing professor Jay Richman of Johns Hopkins University offers some fascinating insights on the industry and his views for the digital future.
As part of our dedication to keeping attuned to changes in the marketing industry, we like to interview experts and educators for features on our blog to gain insights on their experiences with marketing. Our recent interviewee is Dr. Vivek Astvansh, a professor at the Kelley School of Business at Indiana University. He has…
Dr. Melissa Clark is a Professor of Marketing in the Wall College of Business Administration. With a Ph.D. in marketing and an MBA and a BBA in finance, Dr. Clark has years of experience and expertise teaching marketing. Her teaching and research interests include sustainability, relationship marketing and social media marketing. She has been…
If you’re in higher education, you know full well the importance of effective marketing strategies for bringing in new students. And with the media landscape changing all the time, keeping up with the most valuable tools and methodologies is essential.
Are you a higher education professional looking to sharpen your skills, network with others in your field, or gain new insights into university marketing? All of these things and more can be achieved by attending a higher education conference! Whether you attend one or all of the forums listed below, each of them are guaranteed…
Are you in the higher education marketing industry and are looking for some easy, new ways to connect with other professionals or learn some worthwhile tips? Facebook and LinkedIn groups make it simple to meet people with your professional interests and to discover the latest trends in higher ed. Check out this list we’ve compiled…
The first week of freshman orientation includes a lot of stimuli, like bonding activities, social events, food trucks, and fraternity and sorority recruitment opportunities. Along with all these obligations, students have a vast web of collegiate interfaces that they need to learn to succeed in the classroom, and college scheduling interfaces and university websites can…
If your New Year’s resolution is to stay informed about the latest news in higher education, you’ve come to the right place. Whether you’re a higher education or marketing professional, or both, an easy way to keep up with industry trends is by visiting Twitter. Within the social network, thousands of marketing influencers share recent…
On behalf of the team at Sixth City Marketing, we are excited to introduce our new blog, Higher Education Marketing! Following years of experience in digital marketing, we decided to start a blog with helpful articles designed for those working in higher education. Our goal is simple: we want to create an environment in…
Whether you are looking to network with other schools, learn about something new, or connect with old colleagues, these essential higher education conferences are surely something to mark on your calendar. Check out what’s coming up in 2017:
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