If you’re in higher education, you know full well the importance of effective marketing strategies for bringing in new students. And with the media landscape changing all the time, keeping up with the most valuable tools and methodologies is essential.
Are you a higher education professional looking to sharpen your skills, network with others in your field, or gain new insights into university marketing? All of these things and more can be achieved by attending a higher education conference! Whether you attend one or all of the forums listed below, each of them are guaranteed…
Are you in the higher education marketing industry and are looking for some easy, new ways to connect with other professionals or learn some worthwhile tips? Facebook and LinkedIn groups make it simple to meet people with your professional interests and to discover the latest trends in higher ed. Check out this list we’ve compiled…
The first week of freshman orientation includes a lot of stimuli, like bonding activities, social events, food trucks, and fraternity and sorority recruitment opportunities. Along with all these obligations, students have a vast web of collegiate interfaces that they need to learn to succeed in the classroom, and college scheduling interfaces and university websites can…
If your New Year’s resolution is to stay informed about the latest news in higher education, you’ve come to the right place. Whether you’re a higher education or marketing professional, or both, an easy way to keep up with industry trends is by visiting Twitter. Within the social network, thousands of marketing influencers share recent…
On behalf of the team at Sixth City Marketing, we are excited to introduce our new blog, Higher Education Marketing! Following years of experience in digital marketing, we decided to start a blog with helpful articles designed for those working in higher education. Our goal is simple: we want to create an environment in…
Whether you are looking to network with other schools, learn about something new, or connect with old colleagues, these essential higher education conferences are surely something to mark on your calendar. Check out what’s coming up in 2017:
With a new school year quickly approaching, now is a great time for higher education marketing professionals to establish, freshen up or re-evaluate their social media strategy. The most successful social media sites will offer 1-4 updates to their smartphone apps every month. This means that the marketing teams behind these sites are constantly trying…
If you are wondering how your college or university can get more leads to your website, these quick tips can help you reach your goals. Given that a school’s main goal is enrollment, focusing on individual program landing pages is a good start. Let’s take a look at a few aspects worth keeping in mind…
If your college or university is supplying students with valuable instruction and the tools to succeed in the working world, you’re already an attractive option to a prospective student. But those students have to find you first.
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