1. How to Get Started To begin, you’ll want to visit the LinkedIn advertising page and click “create ad.” Once you click you will be redirected to a page that will prompt you to enter your financial information. Don’t worry, your account will not be charged until after you run your advertising campaigns. Your dashboard,…
Digital marketers regularly refer to the terms SEO and SEM, which may appear confusing because they sound so similar. While there certainly is some overlap, SEO and SEM do denote different things. Let’s take a look at each one a little closer. What Is SEO? SEO stands for “search engine optimization,” which is a collection…
When your PPC performance is down in Google Ads (formerly Google AdWords), do you know the next steps to take? Keep on reading to see what quick win actions you can do to get your campaign headed back in the right direction.
Are you looking to learn what SEO is and how it works? Well, you’ve come to the right blog post. If you have just started getting into marketing, you have probably heard the term “SEO” a few times, but not fully understanding what it means can be frustrating. Don’t worry, though, our simple breakdown is…
You know when you sit in the first day of class and they give you the syllabus with the key points and then let you leave? We thought we’d follow that basic premise and give you the high-level information you need on pay per click, or PPC. At its core, pay per click is an…
As you start to market your business, you may see a lot of articles mention the value of having Google Analytics, which might make you question if it’s free. Thankfully, the answer to that question is “yes.” All you need is a Gmail account. Keep on reading to learn how to make a Google Analytics…
When looking at the difference between B2B and B2C marketing strategies, they may sound self-explanatory. However, there are many distinct features of each that are crucial to that of the overall sale. Let’s take a look at how they function. What Is B2B Marketing? Business to business, or B2B, marketing strategies focus mainly on a…
Having a strong online presence is becoming more and more imperative, especially for companies, as in the last couple decades the internet has become increasingly intertwined with our daily lives. When looking at your site and engaging in website evaluation, it may be hard to gauge which information is useful and which is not. Though…
In 2016, Mark Zuckerberg announced Facebook’s Messenger Platform, which soon led to discussions about how businesses could take advantage and incorporate it into their marketing. Before long, the idea of using the new platform to communicate with customers seemed both logical and convenient, but businesses couldn’t expect to have someone online at all times to…
For any business, one of the main goals of its website is to produce as many lead conversions as possible. Once you have a lead, though, it is important to look at it as the start of a relationship between you and that specific client. To ensure a long-lasting relationship that will be mutually beneficial,…
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