We were fortunate enough to sit down with Dean Deborah Spake of the Kent State College of Business Administration and discuss the ever-changing landscape of enrollment marketing in higher education. The topics that Dean Spake addresses in the interview include: Digital and traditional marketing How digital marketing is viewed in 2018 vs. years ago Tracking…
Cleveland has quickly gained a reputation among foodies. Whether your tastes gravitate toward great Italian dishes or the spicy cuisine from south of the border or mouth-watering soul food, you’ll find it in the CLE. And for those looking for more than just a terrific meal, there are a variety of tasty challenges out there…
Anytime you’re at the local watering hole you’re sure to come across conversations about “the best” for any given category. For baseball, was it Babe Ruth, Ted Williams, the Mick, or maybe Reggie Jackson? Switch to basketball, and it might be between Michael, Kareem, and LeBron. These “the best” debates have dragged on forever. We…
Things Have Changed Let’s take a quick look at your business and how it’s likely progressed over time. Initially, your business grew by word of mouth. Later, you did some level of advertising, usually starting out small in print. You developed your message and you utilized the yellow pages, or the newspaper, or television to…
Whether you want something to help you crank out work at your desk or a show that will make your commute a little more bearable, there are plenty of worthwhile podcasts you can choose from. Check out this list of the top SEO/SEM podcasts you should listen in on! MozPod iTunes | Spotify | Google…
“First, we gotta get speed. We need speed. Speed’s what we need. Greasy, fast speed!” Mickey – Rocky II It’s only appropriate to start 2018 out with a Rocky quote. 2018 has already started out with a bang! We aren’t even through January and Google is already setting the stage for a big change that…
On October 26, 2017, John Sammon, CEO of Sixth City Marketing, hosted his second webinar installment in our digital marketing webinar series, “SEO Basics.” During his eight years in the search engine optimization industry, John has helped businesses across the United States (including Cleveland and Columbus) target the most desirable industry keyword phrases to outrank…
Whenever major tech companies like Google and Apple release new products or announce new services, businesses in a broad range of industries can expect to see an impact. The launch of the new iPhone X is no exception since it, along with future generations of the smartphone, is expected to increase the role of…
Chris Smith, author of the best-selling book “The Conversion Code,” is a noted entrepreneur and trusted voice in the sales and digital industry. We spoke with him about his experience and his tenacious approach to online campaigns.
Do you still have HTTP pages on your website? If you do, they are now a target of being listed as “not secure” by the Google Chrome web browser. The “non-secure” message on the browser tells users that your HTTP site is NOT safe to use, which can lead to a dramatic increase in…
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