To help out those who are new to the world of SEO, we thought we’d provide a guide on common terms used in the industry! SEO Glossary Algorithm An algorithm is a term used to describe actions taken by a search engine, like the various calculations that provide consumers with the most relevant websites based…
If your company does business in a specific region or area such as Cleveland or Columbus, then your local SEO rankings should be top of mind when it comes to your digital marketing. With local SEO, you are optimizing your website in order to target people within a certain geographic area and trying to get…
What if someone told you that you could sprinkle magic fairy dust all over your marketing efforts and improve what you are doing today? HubSpot is an all-in-one software platform designed to complement and improve your current marketing efforts, and one which we highly recommend. If fact, it’s due to HubSpot’s significant utility that we…
Meet Clarity, the new user behavior tool introduced by Bing. Designed to help improve consumer interaction upon any given website, this tool is making headlines for its benefits for companies, marketers, and web designers.
We were fortunate enough to sit down with Dean Deborah Spake of the Kent State College of Business Administration and discuss the ever-changing landscape of enrollment marketing in higher education. The topics that Dean Spake addresses in the interview include: Digital and traditional marketing How digital marketing is viewed in 2018 vs. years ago Tracking…
Cleveland has quickly gained a reputation among foodies. Whether your tastes gravitate toward great Italian dishes or the spicy cuisine from south of the border or mouth-watering soul food, you’ll find it in the CLE. And for those looking for more than just a terrific meal, there are a variety of tasty challenges out there…
Anytime you’re at the local watering hole you’re sure to come across conversations about “the best” for any given category. For baseball, was it Babe Ruth, Ted Williams, the Mick, or maybe Reggie Jackson? Switch to basketball, and it might be between Michael, Kareem, and LeBron. These “the best” debates have dragged on forever. We…
Things Have Changed Let’s take a quick look at your business and how it’s likely progressed over time. Initially, your business grew by word of mouth. Later, you did some level of advertising, usually starting out small in print. You developed your message and you utilized the yellow pages, or the newspaper, or television to…
Whether you want something to help you crank out work at your desk or a show that will make your commute a little more bearable, there are plenty of worthwhile podcasts you can choose from. Check out this list of the top SEO/SEM podcasts you should listen in on! MozPod iTunes | Spotify | Google…
“First, we gotta get speed. We need speed. Speed’s what we need. Greasy, fast speed!” Mickey – Rocky II It’s only appropriate to start 2018 out with a Rocky quote. 2018 has already started out with a bang! We aren’t even through January and Google is already setting the stage for a big change that…
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