Buffalo SEO & Digital Marketing Agency

Award Winning SEO & Digital Marketing Agency Serving Buffalo

Author: Sarah Blocksidge
Updated on 03/16/2023

Looking for an SEO company that can help take your Buffalo-area business to new heights?

At Sixth City Marketing, we focus on improving revenue for businesses using the most impactful search engine optimization strategies given your goals, target audience, and targeted geographic area. Our approach is:

• ROI focused
• Customized with a strategy that centers around your company and industry
• Adaptive and responsive to the data and feedback from your marketing and sales teams
• Centered on highly responsive customer service with an educational focus on what we are currently doing for your company
• Research driven, which includes studying competitors, researching keywords, and more

Additionally, we use key industry tactics that are geared toward increasing your site’s traffic and overall performance, and our staff has extensive expertise in offering companies a custom approach to meet their specific needs.

What Is SEO and Why Do I Need It?

For any business considering partnering with a Buffalo SEO company, it’s important to learn some key aspects about the process and why it’s crucial for success.

Search engine optimization, or SEO, is the process of gaining traffic to your website to enhance your online presence. Our SEO approach is centered around your goals, target audience, and target location, all while looking to foster a healthy ROI.

At Sixth City, we are dedicated to creating the best content for your business that will result in growth. Through the services we provide at our Buffalo SEO agency, we will increase sales, improve your brand’s online presence, and help you obtain more qualified leads for your company.

How Do We Measure the Success of SEO Marketing?

Website Optimization

One way we measure success of SEO in Buffalo is through website optimization. We consider your website’s structure and then optimize it in the most effective ways possible to meet the standards for search engines. We use industry-leading tools as part of optimization to evaluate:

1. Overall website traffic
2. Visitors who find you through search engines
3. Inquiries, phone calls, and sales made through your site
4. Where you stand in search results among competitors for your goods or services

Backlinks

Another way we measure success is through generating backlinks. It’s important to have a strong backlink profile to help increase your domain authority and rank higher than your competitors. Our team has the ability to discover different ways to approach link building and find high-quality sites for you to get linked on.

An additional aspect of link building includes examining the backlink profiles of your competitors, which help provide content opportunities moving forward.

Technical SEO

We also take technical improvements into account. These are all behind-the-scenes factors that can improve your Buffalo agency rankings. We work to make your website’s load time and security the best possible to help search engines trust your site.

Keyword Research

Keyword research is another valuable tactic in helping your business rank higher than your competitors. We research and determine which terms have the best potential to get you the most traffic and leads, and then incorporate them throughout your site.

The content present on your site is also vitally important for search engines, as search engines can evaluate your content’s quality, authority, and more, “grading” your pages to determine their rankings. Having worthwhile keywords on fully optimized pages means more visits and more sales.

Conversion

Lastly, after bringing potential customers to your site, we need to make sure they have a way to contact your business. Through optimizing for conversion tactics, we draw users to forms, phone numbers, banners, chats, and more so that they will reach out.