Our Trusted Boston SEO Agency Will Help Your Business Get More Qualified Leads
Updated on 5/9/2023
Figuring out how to grow your business without spending hundreds of thousands of dollars on billboards, TV ads, or Fenway Park advertising can be hard. Especially when you factor in that there is no true way to track the success of these marketing channels.
So if you’re looking for more effective ways to grow your business revenue, search engine optimization is going to be your best choice. And as the internet continues to grow and evolve every day, it’s vital that your business has all its bases covered online.Talk With Our Strategists
“John and the Sixth City team are wonderful to work with. They are extremely knowledgeable about SEO, digital marketing and website optimization. The team goes above and beyond to help clients reach marketing goals and is accessible to answer questions via phone, email and in-person meetings. They are true professionals and I would highly recommend their services to anyone looking for a digital marketing firm that will help take their business to the next level.” – Joni Bowen, Kent State University
What Is SEO?
Search engine optimization (SEO) is a digital marketing strategy that involves different tactics to help your website rank better in popular search engines, such as Google, Bing, Yahoo, and more. A solid SEO campaign will aim to drive more organic traffic to your company’s site through a variety of strategies.
When SEO is implemented effectively, your business should start seeing results in the form of increased online traffic, inquiries, sales, revenue, and even foot traffic into your brick-and-mortar locations.
Why Your Business Needs a Reliable Boston SEO Agency
As digital media continues to expand, utilizing Boston SEO services for your business is now more crucial than ever.
Did you know that, according to BrightEdge, 68% of all online experiences start with a search engine? And that 53% of all traffic that comes to websites comes from organic traffic? With these key factors driving online traffic in 2023, companies can greatly benefit from implementing SEO strategies on their websites in order to rank higher in search engines for years to come.
6 Different Approaches to Our Customized Boston SEO Services
1. Competitor analysis
Much like the sports world, you can’t effectively craft a custom strategy without understanding who you are up against. To help figure out what unique combination of tactics would be the best fit to get your website where it needs to be, we take time to thoroughly examine your competitors’ sites, backlinks, and more.
2. Content writing
The copy you have on your website is not only important in order to reel in customers, but for search engines as well, as they will use your content to match user search intent and ultimately decide where to rank your site. Google will determine things such as content quality, authority, expertise, and more.
3. Conversion optimization
While bringing prospective customers to your site is one thing, having them convert is a whole other story. The best way to ensure visitors convert is by making strategic changes to your site’s design to help the overall conversion rate.
4. Keyword research
With your guidance, we will craft a keyword bank to help your site rank for the terms most important to you. When determining effective keywords for SEO, we will examine things such as search volume, competition, and more to help nail down which terms are going to be the most profitable to write for.
5. Link building
In order for your site to gain dominance and authority in the eyes of Google, we conduct link building, which is the process of having other domains link to yours. From writing blog posts and adding your site to directories, to securing local sponsorships and more, there will be various unique ways to approach link building for your business.
This holds especially true from a local perspective. How is your company involved in the Boston region, and how can we parlay that into building high-quality links that will help you rank higher locally? Are you involved with the Boston Marathon in any way? Maybe you are a member of a local Chamber of Commerce? Do you have any partnerships with other local companies in the area? Anything and everything could be a link opportunity for your business.
6. Technical improvements
Outside of easily noticeable on-page aspects, various things going on behind the scenes of your website can factor into your SEO. We can help make adjustments to site speed, security, mobile-friendliness, and more.
No matter what SEO tactics you decide to implement for your Boston business, it is important to set goals and consistently track your results. Because of this, our team recommends using HubSpot to accurately record and track all of your goals and metrics.
The Benefits of Including Local SEO in Your Strategy
If you are looking to target individuals in the Boston area, local SEO is a super effective way to do so.
Local SEO can be described as a list of strategies and tactics used to serve areas of a specific region, as opposed to targeting your SEO for a national presence. As a result of implementing a successful, locally focused Boston SEO strategy, your company will be more likely to receive qualified leads, inquiries, and business within the city itself.
4 Tips and Tricks to Get Your Business on the Map
Looking to boost your Boston SEO through various local strategies? If so, here are some quick-win strategies to help your business get started:
- Optimize your Google Business Profile – If you are looking to rank in Google’s Local Pack, it is crucial to claim and completely fill out your Google Business Profile (GBP). When filling out your profile, make sure to include photos, services, FAQs, business updates, and more. Since Google values complete GBPs, you will be more likely to rank higher in the Boston area as opposed to your competitors.
- Get consistent reviews for your business listing – Whether you are a Boston-area dentist, a home cleaning company, a restaurant in Beacon Hill, or anything else service-related, it is crucial to get reviews on your GBP. With 98% of consumers seeing reviews as a valuable resource when choosing to make purchase decisions, it is important to showcase your reviews on your GBP for potential customers to see. You can receive these reviews from new or existing customers, or anyone who knows the quality of your business’s continuous good work.
- Create location-focused landing pages on your website – You’ll want to write pages that specifically target the cities where you want to do business, whether they are specific Boston neighborhoods or even areas surrounding the city. For example, if you are a Boston plumber that wants to target business in Jamaica Plain, your site should have a landing page devoted to your work in this neighborhood, complete with reviews from satisfied Jamaica Plain residents.
- Acquire various local links – Similar to a general link-building strategy, local link building will allow you to build SEO equity in your primary areas of focus. You can get linked through various Chamber of Commerce pages, business listings, directories, and more. If you are looking to showcase your expertise in the Boston area, you can even to local, industry-related publications to get some valuable links.
For companies serving the Boston area, we will provide you with local SEO services that are uniquely suited to your type of business. From optimizing your Google Business Profile listing to combatting spam on Google Maps, and more, you can trust that we know how to help local businesses thrive.
Additional SEO FAQs You Need to Know
How Do You Track Results From SEO?
We use a variety of online tools – like Google Analytics, call-tracking services, and keyword tracking software – to set up goals for form submissions, phone calls, keyword position changes, and more. And if you have a CRM such as HubSpot or Salesforce, or are an e-commerce site, we can go even further to calculate ROI data from leads that have closed.
How Is SEO Different From PPC?
Search engine optimization is a free way to naturally obtain visitors to your website. However, pay-per-click is online advertising that allows you to pay for your ads’ positioning on search engines or social media sites. Then, a price is calculated based on how many clicks you receive on your ads.
How Many Different Types of SEO Are There?
There are four main types of SEO that can help boost leads and organic traffic for your business: On-page, Off-page, local, and technical SEO.
Are Website Design Changes Part of SEO?
Yes, website design would be considered a part of technical SEO practices. We would be happy to talk to you about various technical SEO changes we can make, alongside providing you the costs behind some design-for-conversion changes that don’t require an entire web redesign, but can be just as impactful.
How Is SEO Different Than Traditional Marketing?
While traditional marketing has been used for years in many industries, digital marketing, especially search engine optimization, has become an essential approach to increasing sales in this day and age. While also being less costly, SEO has the ability to show you data that other traditional approaches cannot match.
What Do You Recommend for Implementing Boston SEO Services for Multiple Locations?
If you have numerous locations and are wondering how to navigate your Boston SEO, our team recommends starting with implementing some of the local SEO strategies that are listed above. Claiming the Google Business Profile listing for each of your locations will allow you to differentiate each individual arm of your overall business, allowing you to reach a larger audience in the area.
Additionally, applying different franchise SEO tactics can help you manage and optimize multiple business locations.
How Long Until I Start Seeing My Results Reflected in Search Engines?
Once you have updated your website, it can take a couple of weeks for search engines to thoroughly crawl, index, and rank your web pages. Though it may take a while for your website to start seeing steady results, the benefits will last for years to come.
What Other Services Do You Offer?
Alongside our Boston SEO services, we also specialize in the following strategies to achieve the best results for our clients:
- Website design
- Conversion rate optimization
- Social media marketing
- Consulting and auditing
- Email marketing
- And more!
No matter what service you are looking for, our Boston SEO agency wants to provide you with tangible results. Contact our team of experts today to learn more about our vast array of services.
What Areas of Boston Do You Serve?
All of it! We would be happy to help your company no matter where in the greater Boston area you are located.
Who Is Sixth City Marketing?
Since 2010, we have been helping businesses of all sizes and specialties grow with the help of our search engine optimization services. Our in-house experts have 25+ years of combined experience, all with diverse backgrounds, making us a unique group that is passionate about helping our clients succeed.
What Separates Us From Other Boston SEO Companies?
- Range of Experience
- Dedication to Clients
- Transparent Communication
- Tailored Customization
- Unique Perspectives
- Enthusiasm for Helping
Senior SEO Specialist
Industry Niches We Work With
Here are just some of the types of industries we can help:
- Automotive companies (new and used cars, auto shops, etc.)
- Colleges and universities, and also schools
- Construction, both commercial and residential
- Financial and law firms
- Franchises, Ecommerce stores, and more!
- Home services such as roofing, landscaping, electrical, plumbing, HVAC, cleaners, and contracting
- Manufacturing and industrial companies
- Medical facilities and dentist offices
- Senior living communities (assisted living, retirement, and memory care)
- Software/SaaS, IT, and Tech
Results of Our SEO Services
Over the years, we have collected data from some of our clients to be able to prove to potential clients just how much we do, and how it pays off. Here are some of our case studies:
“The Sixth City Team is truly knowledgeable about how SEO works and love what they do. They are natural teachers, excited to share what they know. The recommendations and information we got from them were super helpful in improving our site’s rankings and a few other things.” – Miranda Berner, Berner Air Curtains
Get a Free SEO Consultation Today
Are you ready to invest in Boston SEO services that can prove to be a worthwhile investment for years to come? Use the form on this page to get in touch, or contact us today and we will schedule your free appointment to discuss how we can help.
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Friday 9 a.m. – 5 p.m.