Our SEO Agency Can Help Your Local Boston Business Get More Qualified Leads

John SammonAuthor: John Sammon
Updated on 05/20/2024

Figuring out how to grow your business without spending hundreds of thousands of dollars on billboards, TV ads, or Fenway Park advertising can be hard. Especially when you factor in that there is no true way to track the success of these marketing channels. So if you’re looking for a more effective way to grow your business revenue, search engine optimization is going to be your best choice. And as the internet continues to grow and evolve every day, it’s vital that your business has all its bases covered online.

Why Should You Invest in SEO in 2024?

Boston has been a hub of national and international commerce for centuries, and modern-day Boston-area businesses keep this tradition alive. But as times change, so do marketing efforts, and investing in localized SEO in Boston is the best way to ensure that your company is well positioned for the future.

In the short term, this can bring about increased revenue from both individual consumers and businesses alike. October 2023 saw the signing of a tax relief bill by Governor Maura Healey, one which would save Massachusetts residents $561 million in 2024 alone, and more than $1 billion annually beginning in the 2027 fiscal year.

This surplus money can lead to greater purchasing power by consumers, and greater investments by businesses in key services, so having your marketing squared away to attract these customers is vital.

In the long term, positioning your business for growth will help you keep pace with the city itself, since in September 2023 the Boston Planning and Development Agency approved a plan that is intended to increase the population of the Charlestown neighborhood by as much as 80% over the next three decades. This influx of new residents will in turn create new business opportunities, highlighting the importance of having a viable marketing plan in place.

Let the Sixth City team help you prepare for these changes, along with the ongoing shifts in your industry, by tailoring a search engine optimization strategy that will generate leads and boost revenue.

Talk With Our Strategists
“John and the Sixth City team are wonderful to work with. They are extremely knowledgeable about SEO, digital marketing and website optimization. The team goes above and beyond to help clients reach marketing goals and is accessible to answer questions via phone, email and in-person meetings. They are true professionals and I would highly recommend their services to anyone looking for a digital marketing firm that will help take their business to the next level.” – Joni Bowen, Kent State University

What Is Boston SEO?

Search engine optimization (SEO) is a digital marketing strategy that involves different tactics to help your website rank better in popular search engines, such as Google, Bing, Yahoo, and more. A solid SEO campaign will aim to drive more organic traffic to your company’s site through a variety of strategies.

When SEO is implemented effectively, your business should start seeing results in the form of increased online traffic, inquiries, sales, revenue, and even foot traffic into your brick-and-mortar locations.

For Boston-area businesses, your SEO strategy will most likely be locally focused, helping you get more customers from not only Boston but also Salem, Marblehead, and even Worcester.

Why Your Business Needs a Reliable SEO Agency

As digital media continues to expand, utilizing Boston SEO services for your business is now more crucial than ever.

Did you know that, according to BrightEdge, 68% of all online experiences start with a search engine? And that 53% of all traffic that comes to websites comes from organic traffic? With these key factors driving online traffic in 2024, companies can greatly benefit from implementing SEO strategies on their websites in order to rank higher in search engines for years to come.

6 Different Approaches to Our Customized Boston SEO Services

1. Competitor analysis

Much like the sports world, you can’t effectively craft a custom strategy without understanding who you are up against. To help figure out what unique combination of tactics would be the best fit to get your website where it needs to be, we take time to thoroughly examine your competitors’ sites, backlinks, and more.

2. Content writing

The copy you have on your website is not only important in order to reel in customers, but for search engines as well, as they will use your content to match user search intent and ultimately decide where to rank your site. Google will determine things such as content quality, authority, expertise, and more.

3. Conversion optimization

While bringing prospective customers to your site is one thing, having them convert is a whole other story. The best way to ensure visitors convert is by making strategic changes to your site’s design to help the overall conversion rate.

4. Keyword research

With your guidance, we will craft a keyword bank to help your site rank for the terms most important to you. When determining effective keywords for SEO, we will examine things such as search volume, competition, and more to help nail down which terms are going to be the most profitable to write for.

5. Link building

In order for your site to gain dominance and authority in the eyes of Google, we conduct link building, which is the process of having other domains link to yours. From writing blog posts and adding your site to directories, to securing local sponsorships and more, there will be various unique ways to approach link building for your business.

This holds especially true from a local perspective. How is your company involved in the Boston region, and how can we parlay that into building high-quality links that will help you rank higher locally? Are you involved with the Boston Marathon in any way? Maybe you are a member of a local Chamber of Commerce? Do you have any partnerships with other local companies in the area? Anything and everything could be a link opportunity for your business.

6. Technical improvements

Outside of easily noticeable on-page aspects, various things going on behind the scenes of your website can factor into your SEO. We can help make adjustments to site speed, security, mobile-friendliness, and more.

No matter what SEO tactics you decide to implement for your Boston business, it is important to set goals and consistently track your results. Because of this, our team recommends using HubSpot to accurately record and track all of your goals and metrics.

The Benefits of Including Local SEO in Your Strategy

If you are looking to target individuals in the Boston area, local SEO is a super effective way to do so.

Local SEO can be described as a list of strategies and tactics used to serve areas of a specific region, as opposed to targeting your SEO for a national presence. As a result of implementing a successful, locally focused Boston SEO strategy, your company will be more likely to receive qualified leads, inquiries, and business within the city itself.

4 Tips and Tricks to Get Your Business on the Map

Looking to boost your Boston SEO through various local strategies? If so, here are some quick-win strategies to help your business get started:

  • Optimize your Google Business Profile – If you are looking to rank in Google’s Local Pack, it is crucial to claim and completely fill out your Google Business Profile (GBP). When filling out your profile, make sure to include photos, services, FAQs, business updates, and more. Since Google values complete GBPs, you will be more likely to rank higher in the Boston area as opposed to your competitors.
  • Get consistent reviews for your business listing – Whether you are a Boston-area dentist, a home cleaning company, a restaurant in Beacon Hill, or anything else service-related, it is crucial to get reviews on your GBP. With 98% of consumers seeing reviews as a valuable resource when choosing to make purchase decisions, it is important to showcase your reviews on your GBP for potential customers to see. You can receive these reviews from new or existing customers, or anyone who knows the quality of your business’s continuous good work.
  • Create location-focused landing pages on your website – You’ll want to write pages that specifically target the cities where you want to do business, whether they are specific Boston neighborhoods or even areas surrounding the city. For example, if you are a Boston plumber that wants to target business in Jamaica Plain, your site should have a landing page devoted to your work in this neighborhood, complete with reviews from satisfied Jamaica Plain residents.
  • Acquire various local links – Similar to a general link-building strategy, local link building will allow you to build SEO equity in your primary areas of focus. You can get linked through various Chamber of Commerce pages, business listings, directories, and more. If you are looking to showcase your expertise in the Boston area, you can even connect with local, industry-related publications to get some valuable links.

For companies serving the Boston area, we will provide you with local SEO services that are uniquely suited to your type of business. From optimizing your Google Business Profile listing to combatting spam on Google Maps, and more, you can trust that we know how to help local businesses thrive.

Additional SEO FAQs You Need to Know

How Do You Track Results From SEO?

We use a variety of online tools – like Google Analytics, call-tracking services, and keyword tracking software – to set up goals for form submissions, phone calls, keyword position changes, and more. And if you have a CRM such as HubSpot or Salesforce, or are an ecommerce site, we can go even further to calculate ROI data from leads that have closed.

How Is SEO Different From PPC?

Search engine optimization is a free way to naturally obtain visitors to your website. However, pay-per-click is online advertising that allows you to pay for your ads’ positioning on search engines or social media sites. Then, a price is calculated based on how many clicks you receive on your ads.

How Many Different Types of SEO Are There?

There are four main types of SEO that can help boost leads and organic traffic for your business: on-page, off-page, local, and technical SEO.

Are Website Design Changes Part of SEO?

Yes, website design would be considered a part of technical SEO practices. We would be happy to talk to you about various technical SEO changes we can make, alongside providing you the costs behind some design-for-conversion changes that don’t require an entire web redesign, but can be just as impactful.

How Is SEO Different Than Traditional Marketing?

While traditional marketing has been used for years in many industries, digital marketing, especially search engine optimization, has become an essential approach to increasing sales in this day and age. While also being less costly, SEO has the ability to show you data that other traditional approaches cannot match.

What Do You Recommend for Implementing Boston SEO Services for Multiple Locations?

If you have numerous locations and are wondering how to navigate your Boston SEO, our team recommends starting with implementing some of the local SEO strategies that are listed above. Claiming the Google Business Profile listing for each of your locations will let you differentiate each individual arm of your overall business, allowing you to reach a larger audience in the area.

Additionally, applying different franchise SEO tactics can help you manage and optimize multiple business locations.

How Long Until I Start Seeing My Results Reflected in Search Engines?

Once you have updated your website, it can take a couple of weeks for search engines to thoroughly crawl, index, and rank your web pages. Though it may take a while for your website to start seeing steady results, the benefits will last for years to come.

What Other Services Do You Offer?

Alongside our Boston SEO services, we also specialize in the following strategies to achieve the best results for our clients:

No matter what service you are looking for, our Boston SEO agency wants to provide you with tangible results. Contact our team of experts today to learn more about our vast array of services.

What Areas of Boston Do You Serve?

All of it! We would be happy to help your company no matter where in the greater Boston area you are located.

Why We Love Being a Dedicated Boston SEO Agency

Known as the “Athens of America,” Boston has long been a commercial and cultural center for both the East Coast and the nation as a whole. We’re proud to be connected to a city with such a rich history and promising future as Boston, and because of this we love learning all about the area. Here are some key facts about this wonderful city:

  • Prior to the city’s founding, the area that is now known as Boston was referred to as Shawmut Peninsula by Algonquin tribes. Its name of “Boston” was derived from a city of the same name north of London, England.
  • The first subway in America was built in Boston in 1897, and Boston’s Tremont Street Subway was only the third in the world to incorporate electric traction into its design.
  • Along with the “Athens of America” nickname, Boston is also commonly referred to as “Beantown,” a name inspired by early settlers’ love of baked beans in molasses.
  • Boston’s famed Fenway Park is known for its “Green Monster” left field wall, and the Red Sox have even patented the color of the wall as “Fenway Green.” The ballpark itself, meanwhile, is the oldest original major league baseball stadium still in use, being erected in 1912.
  • Another Boston claim to fame is that it houses the oldest university in the United States, Harvard, which opened in 1636.
  • The oldest public park in the United States is located in Boston, which is the Boston Common that was founded in 1634.
  • Boston’s Ted Williams Tunnel is North America’s deepest tunnel. It is 90 feet below the surface of the earth and is named for the Red Sox great.
  • Another Boston first is that the city housed the earliest chocolate factory in America, found within the Dorchester neighborhood.
  • Speaking of firsts, Boston is notable for being the site of the first Thanksgiving in 1621.
  • Amazingly enough, Boston is the only state capital in the United States to feature a coastline!

SEO Leadership

John Sammon

John Sammon

CEO & Founder

Brian Gorman

SEO Director

Maureen Darrah

Maureen Darrah

Senior SEO Operations Manager

Steve DiMatteo

Steve DiMatteo

Senior SEO Strategist/Content Manager

Who Is Sixth City Marketing?

Since 2010, we have been helping businesses of all sizes and specialties grow with the help of our search engine optimization services. Our in-house experts have 25+ years of combined experience, along with diverse backgrounds, making us a unique group that is passionate about helping our clients succeed.

What Separates Us From Other Boston SEO Companies?

  • Range of Experience
  • Dedication to Clients
  • Transparent Communication
  • Tailored Customization
  • Unique Perspectives
  • Enthusiasm for Helping

Industry Niches We Work With

Here are just some of the types of industries we can help:

Results of Our SEO Services

Over the years, we have collected data from some of our clients to be able to prove to potential clients just how much we do, and how it pays off. Here are some of our case studies:

“The Sixth City Team is truly knowledgeable about how SEO works and love what they do. They are natural teachers, excited to share what they know. The recommendations and information we got from them were super helpful in improving our site’s rankings and a few other things.” – Miranda Berner, Berner Air Curtains

Get a Free Boston SEO Consultation Today

Are you ready to invest in Boston SEO services that can prove to be a worthwhile investment for years to come? Use the form on this page to get in touch, or contact us today and we will schedule your free appointment to discuss how we can help.

Our Hours

Monday 9 a.m. – 5 p.m.
Tuesday 9 a.m. – 5 p.m.
Wednesday 9 a.m. – 5 p.m.
Thursday 9 a.m. – 5 p.m.
Friday 9 a.m. – 5 p.m.

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