Learn How to Run Digital Ads for Your Car Dealership, Repair Shop, or Alike

Andrea OzelloAuthor: Andrea Ozello
Updated on 05/25/2023

When it comes to marketing your business online, it’s important to consider having all your bases covered to ensure that you are doing what you can to beat your competition.

This is no exception when it comes to automotive retailers or distributors who are not currently investing in online advertising.

Through customized automotive pay-per-click marketing, you can help your brand get more exposure and business on search engines and social media platforms.

“Sixth City has done an excellent job in keeping our digital strategy ahead of the curve. Through a consistent evolution of our channel-driven content and measurement we have been able to optimize (and even reduce) our spend over time while continually increasing quality lead generation. The team is extremely knowledgeable, personable, and responsive, and a pleasure to work with.” – Scott Eagle, LORD Corporation

What is Pay-Per-Click for Automotive Companies?

Pay-per-click, or PPC, is a digital marketing model that operates on select platforms to run online ads on different search engines, websites, apps, and more. In this type of digital advertising, you are charged for every click that your ad receives. PPC ads use exclusive targeting tools that allow you to direct your ads to users based on age, location, income, interests, search intent, etc.

For those in the auto industry, you will likely test campaigns around your brand name, the brands you sell, promotions you are running (such as leases), and other services your location offers.

Frequently Asked Questions for PPC Services

Because our team wants you to have a definitive understanding of PPC before, here are some of the industry’s most frequently asked questions to help your business get started.

Do I set my own budget?

Yes. The amount you dedicate to your campaigns is entirely up to you. Based on results we see, our team will consult with you about possible spend increases or decreases on certain campaigns or ad groups.

Can I advertise on both search engines and social media?

Definitely! Pay-per-click advertising on search engines is an excellent way to generate leads for your automotive company or car dealership. In addition, social media platforms can show off what your business offers visually and is a great way to reach an even larger audience.

I have heard the term CPC used. What does it mean?

CPC stands for cost per click. In pay-per-click campaigns, this is a metric used to determine how much you are spending per every click.

Can I advertise to a specific audience or group of people?

Yes! When using specific platforms, you are able to run ads directly to a specific group of users. This is referred to as remarketing and it is a common PPC practice. For example, if someone visits your company or dealership website, you can have an ad show to that customer as they browse other websites.

Ad Strategies We Recommend for the Auto Industry

Creative and Alluring Ad Copy

Using strong, compelling language in your ad copy is essential in generating clicks and high-quality leads. Our team writes effective copy that includes unique details about your institution with the purpose of capturing qualified users.

Custom Landing Pages

In addition to captivating ad copy, the page you send users plays a key role in converting clicks into leads. To encourage possible customers to reach out to you, we implement design for conversion principles and effective marketing practices. With a unique landing page design, you can increase your conversion rate and lower your cost per lead.

Keyword Analysis and Optimization

We will curate a list that includes the top keywords related to what you offer and monitor what searches are driving results. As part of our ongoing maintenance, we will optimize keyword bidding based on performance and search volume.

Competitor Research

Performing competitor research is a fundamental component of the PPC marketing strategy. Using a variety of software services we have invested in, we’re able to get an inside view on competitor campaigns, keywords, landing pages, and more.

Accurate Lead Tracking and Goal Set Up

Google Analytics is the most effective way in which we track the success of our PPC campaigns. If Google Analytics codes are not properly added or goals are set up incorrectly, you will unable to paint a clear picture of your marketing efforts.

Regular Maintenance

Once the campaign strategy is developed and implemented, we conduct ongoing maintenance to monitor budgets, keyword bids, search terms, campaign effectiveness, and overall performance.

Why Should You Utilize PPC for Automotive Businesses

As you research adding pay per click into your marketing efforts, it can hard to decide if it is a worthwhile expense. Here are a few reasons you should consider investing in PPC for car dealerships and other automotive companies:

  • PPC has targeting abilities unlike any other marketing method
  • It’s a great way to showcase promotions and sales
  • You can track ROI for specific campaigns and ad groups
  • There are a variety of ad types you can run
  • It can increase traffic, sales, and overall brand exposure
  • You are in complete control of your budget

PPC Services We Can Provide

When you decide to partner with our agency for top-rated pay-per-click marketing, you will in turn receive the following benefits.

Dedicated Keyword Research

To ensure that your ads show for all the terms most relevant to your dealership or company, we take time to do detailed keyword research and work closely with you to determine what terms you want to run ads for.

Team of Top-Rated Writers

Our writing team members have backgrounds in not only marketing, but also creative writing, journalism, communications, business, and more, which gives our in-house team well-rounded experience in writing tailored copy for your ads.

Variety of PPC Channel Exposure

We are knowledgeable in running ads on Google, Bing, Facebook, Instagram, and many other outlets. From image carousels to video to text ads and more, there are many ways we can showcase your business.

Landing Page Writing

When running text ads on Google or Bing, you can push users who click on your ads to a dedicated landing page that we can build that will be optimized and designed to convert them into new customers.

Competitor Analysis

When it comes to competitors, with seeing what keywords they are targeting, what types of verbiage they are using in their copy, what their landing pages are featuring and more, we are able to conduct thorough research and analysis into the competition’s ad campaigns to help improve your own.

Monthly Reporting

Every month, the account manager working with you will send you a report that breaks down key information relating to the success of your ongoing campaign.

Ongoing Management

Along with all the work that we do while setting up your campaign, after it launches we will keep a close eye on it by monitoring your clicks, conversions, budget, and much more.

The Sixth City Marketing Difference

Our team has years of experience in the digital marketing industry. Take a look at just some of the things that set us apart from our competitors:

  • We are focused on ROI and driven by results
  • We provide you with lead source data that allows you to track your efforts and successes
  • We help businesses nationwide and have offices in Cleveland, Pittsburgh, Indianapolis, Chicago, Houston, and Columbus
  • We create custom strategies for every one of our clients
  • We have served a wide range of diverse industries and have 25+ collective years of experience working in digital marketing

Who Our Team Can Help

We’d be happy to help the following auto-related companies:

  • New and used car dealerships
  • Online car dealerships
  • Parts distributors and retailers
  • Auto repair shops
  • Automotive manufacturers
  • Anything in between
“I recently consulted with Sixth City Marketing to learn more about internet marketing – especially search engine optimization, social media marketing, and pay-per-click marketing. I found their experience and knowledge in these areas can turn my ideas into revenue, and they explained the execution in ways I clearly understood.” – Eric Gulledge, Sherwin-Williams

Get to Know Our Digital Advertising Experts

At Sixth City Marketing, since 2010 we have been helping businesses of all kinds reach their marketing goals through PPC, SEO, web design, and other digital marketing approaches.

Being located in Cleveland, Columbus, Indianapolis, and Pittsburgh also allows us to help businesses locally, but also anywhere in the nation. And our in-house staff is talented at helping businesses see great results through our quality work and transparent communication.

Reach Out to Sixth City for PPC for Automotive Companies

Contact Our Team to Learn More

When it comes to automotive PPC services, Sixth City Marketing is your best bet! We know what it takes to level up your business online. Use the form on this page or utilize our chat box below to start a conversation on how our PPC services can help your car dealership or automotive business grow. We look forward to speaking with you.

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