Sixth City Marketing Offers Exceptional SEO Services to Businesses in the Athens and Southeastern Ohio Region

If you’re looking for the most effective ways to help grow your business revenue, SEO is a great choice. Of all of the online marketing channels, SEO brings consistent:

  • Website traffic
  • Online response (leads or phone calls)
  • Return on investment

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What We Can Help With

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Search Engine Optimization (SEO)
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Pay Per Click Marketing (PPC)
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Website Design and Development
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Social Media Management

Our Athens, Ohio SEO Packages

  1. SEO Site Audit – This package includes a comprehensive analysis of your site, breaking down strengths and weaknesses and outlining ways to outrank the competition. An analysis of your strongest competitors is also included.
  2. Full SEO Campaign – With this package, we cover the entire process, from keyword bank creation to on-page optimization and link building, with ongoing SEO reporting, consulting and copywriting being major components.

SEO Leadership

John Sammon

John Sammon

CEO & Founder

Brian Gorman

SEO Director

Maureen Darrah

Maureen Darrah

Senior SEO Operations Manager

Steve DiMatteo

Steve DiMatteo

Senior SEO Strategist/Content Manager

What Is Search Engine Optimization and How Can It Help?

Search engine optimization, or SEO, is the practice of strategically targeting keywords that you believe your target audience is looking for on Google, Yahoo and Bing. Every day, millions of people are searching for goods and services through these search engines. With SEO, we help you find the best non-branded (relevant keywords that don’t contain your business name) phrases and help your website rank for them.

To get a sense of everything we can provide, visit our pages for the following:

  • Search Engine Optimization – Our expert team can create custom strategies for your campaign, conduct keyword research, craft engaging copy, and utilize design for conversion tactics to get you the leads you’ve been seeking.
  • Pay-Per-Click – Want to boost your marketing efforts even further? PPC is a terrific complement to SEO, and it allows you to target online users who are most interested in your goods and services.
  • Website Design and Development – Many websites could use a tune up, and that’s where our web team thrives. We can assess areas where your site may be lacking and then make improvements, or we can do an entire website redesign in either WordPress or Shopify to give your site a cleaner look and a stronger online presence.

Additionally, be sure to visit our case studies page to see the kind of real-world, quantifiable results Sixth City Marketing can deliver through SEO, something which many forms of traditional marketing (billboards, flyers, and TV and radio ads) lack.

FAQs About SEO for Athens, Ohio and Beyond

Why Should I Utilize SEO for My Business?

Short answer? Because it works. Search engine optimization utilizes a wide array of proven tactics developed over decades to better position your business on search engines – particularly Google – facilitating more site visits, leads, and conversions.

Along with this, as noted above, SEO is incredibly trackable. Every time SEO keywords bring users to your site, you’ll know. Every time those same users contact you via a form, you’ll know, and you’ll know how they got there. Every time users reach out to you via phone from an SEO-optimized page, assuming you have CallRail or a similar service installed, you’ll know your digital marketing efforts made it happen.

Along with this trackability, the Sixth City team goes a step further in making all of our services ROI focused. We want you to get real value out of our work, so we track how well each campaign is performing and the amount of business it has generated for you, sharing this information with you in regular meetings.

I’ve Heard About Local SEO. Is That Different? Should I Be Doing That?

Great question! Local SEO is a form of search engine optimization that is used for businesses that have a local, state, or regional focus. Through the use of local keywords, Google Business Profile optimization, local citation work, and more, you can significantly boost your online presence and attract the customers who are most relevant to you. At the same time, you will avoid competing with companies that may be states away and whose customers are unlikely to frequent your business.

Since Athens, Ohio has such a strong local economy with its many shops, restaurants, bars, and more, local SEO is the ideal choice for many businesses in the area. Reach out to our team to discuss options and we can assess your company and its website and determine if a local SEO campaign is right for you.

Will SEO Help Me Get a Leg Up on Competitors?

Yes, by its very nature SEO can help your business to boost its online presence in search engines, placing you above your competitors in searches and driving more customers to your company.

But beyond this, as part of our SEO work, we regularly engage in competitor research to note aspects your competition is doing that you might want to implement yourself, areas where they are deficient that you can take advantage of, places they have been linked around the web that you can replicate, and more. This research is only one component of our greater SEO campaigns, of course, but we can often learn a good deal that can greatly help your operations.

Are You Experienced with Different Content Management Systems?

Yes. Though we prefer WordPress and Shopify for website redesigns due to their user-friendliness and customizability, we have experience working with a wide array of content management systems that clients already have in place. Examples include BigCommerce, Wiz, Drupal, Squarespace, and more.

A Dedication to Athens, Ohio

Athens is one of our favorite cities in Ohio and numerous members of our team have called the city home.

Our CEO, John Sammon, has two degrees from Ohio University and has taught a course at Ohio University in online marketing. He learned SEO through his coursework while attending Ohio University for graduate school in 2008.

We also have numerous alumni from Ohio University on our staff!

We want great things for Athens, Ohio, and with more than 25+ combined years of experience in search engine optimization on our team, we’re confident you can reap the benefits.

Athens, Ohio Facts

Since we love Athens as much as we do, we’d be remiss if we didn’t highlight some of our favorite facts about the area:

  • The city is perhaps most famously known as the site of Ohio University, which holds the distinction of being the first public university in the Northwest Territory
  • Athens has long been a thriving area for the arts, as evidenced by Ohio University’s prominent theater, music, journalism, film, and telecommunications programs, as well as the many local theater troupes, comedy groups, and bands
  • The city also lays claim to the Athens International Film Festival, a showcase for world cinema that has attracted many major artists in its 50-plus-year run
  • Another fun art fact about Athens is that the city has often served as inspiration for many works of pop culture, such as Denton, Ohio in The Rocky Horror Picture Show, Central City in some of the Flash comic books, and Warren Valley, Ohio in the cult classic horror film Trick ‘r Treat
  • Athens’s annual Halloween Block Party has been an event beloved by students and many locals for decades, and features a parade, live music, and a closed uptown in the evening to allow everyone to congregate in their best spooky attire
  • Along with the Halloween Block Party, Athens lays claim to numerous festivals throughout the year, including Ohio Brew Week, the Athens Community Music Festival, High Street Festival, the Pawpaw Festival, and many more
  • Strouds Run State Park can be found just outside the city limits, and is a popular destination for camping, swimming, boating, canoeing, hiking, biking, picnicking, and hunting
  • Some famous Ohio University alumni include Paul Newman, Arsenio Hall, Ed O’Neill, and Nancy Cartwright, the voice of Bart Simpson

Who We Succeed in Helping

We have a proven track record of helping all types of businesses reach their marketing goals and boost their sales from our digital marketing efforts, including:

“Sixth City has done an excellent job in keeping our digital strategy ahead of the curve. Through a consistent evolution of our channel driven content and measurement we have been able to optimize (and even reduce) our spend over time while continually increasing quality lead generation. The team is extremely knowledgeable, personable, and responsive and a pleasure to work with.” – Scott Eagle, LORD Corporation

Contact Our Team Today!

Ready to learn more about how SEO or our other digital marketing offerings can help your business? Use the form at the top of this page to get in touch today!

Our Athens, Ohio Location

340 W. State St.
Suite 232
Athens, OH 45701
740-759-4054

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