John SammonAuthor:John Sammon
Updated on 03/05/2024

Sixth City Marketing is a trusted search engine optimization agency in NEO with years of experience. We use only the most up-to-date, industry-backed techniques to improve your business’s online visibility the right way. Our objective is to help you achieve your goal of improving sales and revenue for your company. SEO is one of the best channels for that!

At our digital marketing agency near Akron, we serve clients with a wide range of needs, in a variety of industries.

Why It’s Important to Invest in Akron SEO Services

Did you know that 84% of all search engine users will use Google 3x a day or more? With the rise and expansion of online media, digital marketing is becoming an integral part of ensuring a long-lasting return on investment for your business.  On top of that, taking the necessary steps to increase your organic traffic can help you stand out against your competitors in the Akron area.

Let us tailor a plan for your business in the City of Invention today.

Free Site Evaluation

Get more from your website in 2024! Fill out the form below or give us a call at 216-208-5724 and we'll give you a free website review.

“John and the Sixth City team are wonderful to work with. They are extremely knowledgeable about SEO, digital marketing and website optimization. The team goes above and beyond to help clients reach marketing goals and is accessible to answer questions via phone, email and in-person meetings. They are true professionals and I would highly recommend their services to anyone looking for a digital marketing firm that will help take their business to the next level.” – Joni Bowen, Kent State University

Our Approach to SEO for Akron Businesses

  • Sixth City assists in increasing your bottom line with our insight-driven digital marketing strategy. We take a deeper look at exactly what your clients are looking for to help your website better fill their needs.
  • You’ll save time and money by not only getting more leads, but qualified ones. When the right clients can find you more easily, it makes your job a lot easier.
  • We give you accountable advertising through analytics-backed demonstration of impact. See your company rise through the ranks of search engine results as your investment works for you.

Our Akron Marketing Services

  • Search Engine Optimization– Through strategic keywords, optimized written copy, effective graphic elements, and many more SEO tactics, we’re able to boost traffic to your site and generate more leads for your business.
  • Design for Conversion– Our expert web team can create or augment web pages and even entire sites to help improve your user experience and online response (form submissions or phone calls). We know that our client success comes from generating more web sales or form submissions and making site adjustments can be critical to that.
  • WordPress Development – As local WordPress experts, we have developed various websites for businesses in all industries to give them a website that reflects their brand and marketing goals.
  • Pay-per-click Management – PPC marketing is a great way to get your products and services at the top of search engines for your ideal customer to see. Our in-house pay-per-click managers can help give your Google Ads account the revamp it needs.
  • Social Media Marketing – We can develop and cultivate a strong social media presence for your company by determining key platforms suited to your audience, crafting regular updates, sharing relevant company and industry news, and more. Regular updates to social media can correlate with an increased keyword position.
  • Consulting/Auditing – Looking for a little help in your Akron digital marketing efforts? Our team is also able to work with you on a consulting basis to provide insightful feedback on your current strategy. As part of consulting, we provide technical and content audits for your website.

Our company is also adept at a variety of other digital marketing services, including:

And if you’d like to see some key insights on everything our services have been able to do for other businesses, including many within the local area, check out our in-depth case studies page!

SEO Leadership

John Sammon

John Sammon

CEO & Founder

Maureen Darrah

Maureen Darrah

Senior SEO Operations Manager

Steve DiMatteo

Steve DiMatteo

Senior SEO Strategist/Content Manager

Akron-Area Businesses We Have Helped


Kent State University

One of the industries we have had vast experience helping is the higher education field. Through various campaigns for different departments at Kent State, we have been able to provide search engine optimization to help increase their student enrollment.

For example, in 2017 we helped the College of Business EMBA program find success through our help. Here are some high-level numbers from the results of our campaign in a year-over year-timeframe:

  • 135% increase in total leads
  • 38% increase in leads from SEO

We also worked with them on a pay-per-click marketing campaign which resulted in an increase of leads by 148%.

Our Industry Experience

And outside of colleges and universities, over the years we have had the pleasure of working with businesses of all sizes and niches. Here are some industries we have helped over the years:

However, we are also able to help businesses in diverse sectors such as:

You Have Questions, We Have Answers

To help you better understand just what we do, how we do it, and what it is like to partner up with our Akron SEO agency, allow us to answer some common questions you may have:

1. Are there different types of SEO?
Yes, there are four individual types of SEO that we apply to our campaigns: on-page, off-page, local, and technical. Together, these all encompass different methods and tactics we use together to craft our strategies for clients.

2. How important is local SEO for my Akron business? 

Local SEO is a great way for you to gain organic traffic in the area where your business is based (in this case, the greater Akron are). And with 46% of Google searches including local intent, it is now more important than ever to emphasize where your location is based. You can do so by fully optimizing your Google Business Profiles (GBPs) and creating location-specific service pages based on the number of locations you have.

3. What is the difference between SEO and PPC?
Pay-per-click marketing is a paid advertising method of running ads on various platforms such as Google, Bing, and social media apps. SEO on the other hand does not cost extra to be implemented on these sites, and the traffic you obtain from it is completely organic.

4. What sorts of things are done to my site in an SEO campaign?
Depending on your business type, your goals, and more, we decide which tactics make the most sense for what we are typing to accomplish. Some typical strategies we apply to new campaigns include content writing, metadata optimization, link building, blog creation, competitor research, and enhanced goal tracking.

5. I’ve heard of link building before, but can you tell me exactly what it is?
Link building is one of the oldest SEO tactics in the books, and over the years link building has gotten very tricky as search engines have started to penalize websites that take disreputable shortcuts. Overall, link building is the practice of obtaining backlinks to your website from other websites in order to build authority to your domain and pages. When done correctly, it can reap great rewards for your rankings.

6. Do I need a website redesign to help my SEO?
No, however, if you are on a website platform that is very restrictive and does not allow us to implement various components of our strategy, we may suggest that you switch to a more user-friendly content management system, such as WordPress or Shopify.

7. How long does it take to see the results of my SEO initiatives?
Once you have optimized the pages website, it can take a couple of weeks before you see your results reflected in your rankings. This will give you enough time for the search engines to crawl, index, and rank your information accordingly. With SEO, your brand will se the benefits of a rise in organic traffic even for years to come!

What Sets Us Apart from Other Akron SEO Agencies

We Pride Ourselves on Being Transparent

Honesty is always the best policy. And we will always be open and transparent with you throughout the progress of your campaign.

Getting You Results Is Always Our #1 Goal

We are a business just like you, and know that getting more leads and seeing tangible results from our work is what is going to be top of mind.

We Are a Close-Knit Team of SEO Pros

Because of our culture, we have become a close-knit crew, so we are able to better work together as a collective to bring you top-quality work as an SEO company.

We Live and Work in NEO, Just Like You

Most of our team was born and raised in the Northeast Ohio area, so we’d always be ready to rant on local sports and the weather.

Our NEO Locations near Akron

We have locations in both Downtown Cleveland and Westlake where we can meet you, or we’d be happy to drive out to your location as well.

815 Superior Ave E. #1712
Cleveland, Ohio 44114

837 Crocker Rd
Westlake, OH 44145

Hours of Operation

Monday 9 a.m. – 5 p.m.
Tuesday 9 a.m. – 5 p.m.
Wednesday 9 a.m. – 5 p.m.
Thursday 9 a.m. – 5 p.m.
Friday 9 a.m. – 5 p.m.

Before stopping at either our Cleveland or Westlake locations, we highly recommend scheduling an appointment before stopping by. You can do so by contacting our team through the form at the top of the page, calling us, or even LiveChat with our CEO, John Sammon, in the bottom right-hand corner of this page!

Additional Areas We Serve

  • Barberton
  • Canton
  • Cuyahoga Falls
  • Wadsworth
  • Uniontown
  • And everywhere in between

Things We Love to Do in the Akron Area

Given our proximity to Akron, and the various client’s we’ve met with in the area, we have some personal favorite places that we like to visit when we’re there. Here are some of our favorite things to do in Akron:

Attending an Akron RubberDucks game

We’re big fans of baseball and seeing the RubberDucks at Canal Park is right up our alley. This team was established in 1923 and is a Double-A affiliate of our very own Cleveland Guardians. The RubberDucks got their unique name because of Akron’s significance with the rubber industry in the early 20th century.

At Canal Park, you’ll see countless events during the baseball season to promote pride for the team, such as baseball camps, education days, and more. Whether you love the game of baseball or are looking for a family-friendly experience in Akron, watching the Akron RubberDucks is the perfect place.

Visiting the Akron Zoo

With over 1,000 animals from around the world, the Akron Zoo offers a unique experience to come close to some amazing kinds of animals.

The best thing about the Akron Zoo is that no matter how many times you visit, you can always learn and do something new. The Akron Zoo offers countless events throughout the year such as a summer safari, community days, boo at the zoo, animal tours, zoo camps, and wild lights.

Exploring the Stan Hywet Hall & Gardens

This estate has 70 acres of rich Akron history and beautiful gardens. F.A. Seiberling, who was known as co-founder of The Goodyear Tire and Rubber Company, built the estate not only as a home but as a place in Akron to hold events for the community.

Stan Hywet is the sixth largest historic home that is open to the public in the United States. The estate continues its passion for bringing the community together, as it holds countless tours, public events, and is available for weddings and rentals. You don’t want to miss out on this stunning home that has a lasting impact on Akron.

Appreciating art at the Akron Art Museum

If you’re looking to admire a wide range collection of art and exhibitions, the Akron Art Museum is the place for you. You’ll be able to see over 7,000 pieces of art, some dating back to 1850. The museum works to offer a variety of types of art, such as paintings, sculptures, photography, and more.

Fun Facts About Akron, Ohio

To fully appreciate the cities and the businesses that exist there today, here are some historical and current fun facts about Akron:

  • Akron was founded in 1825 (Kiddle)
  • LeBron James was born in Akron, OH (University of Akron)
  • Akron is the fourth largest city in Ohio (University of Akron)
  • University of Akron’s kangaroo mascot Zippy is 1 of 8 female mascots in the country (Movoto)
  • Other than the U.S Airforce Academy, the University of Akron is the only school to offer a degree in Aerospace Systems (Movoto)
  • Akron University is also the only school to offer a degree in Corrosion Engineering (BMW)
  • Akron is known as “The Rubber Capital of the World” (Facts.net)
  • Akron is known to have had the first police car in the world (BMW)
  • Akron is home to The LeBron James Family Foundation, which helps the community build homes and educate children (Akron Today)

At Sixth City Marketing, we enjoy getting to know our client’s cities so we can gain a better understanding of your business, and how it can thrive within your community.

“John and the team at Sixth City Marketing has delivered on everything they promised. From the time we started working with them until now, our leads have tripled. We’ve worked with them in many areas including PPC, SEO, website design and social media marketing. I would HIGHLY recommend John and the team at Sixth City Marketing.” – Lisa Calovini, Shini USA

Work with Our Akron-Area Digital Marketing Agency Today

Ready to see what we can do for you? Reach out to schedule a free consultation today.

Our Partners & Awards