Background Information
<a href="https://usahoppershop.com/"USA Hopper Shop is a family-owned distributor of American-made self-dumping hoppers based in Indianapolis, Indiana. Founded by Merritt Day in 2022 as a new division of parent company KDC, the business carries the largest selection of Wright hoppers and supplies durable, 100% American-steel hoppers to manufacturing, recycling, waste management, and material handling operations nationwide.
Initial Situation
After starting the business out of their sister company’s garage in 2022, Merritt and her team had built a strong product and reputation, but their online performance was not keeping up with their ambition. They wanted to grow from a regional Indianapolis distributor into a national name, and their ecommerce site needed to do the heavy lifting.
USA Hopper Shop had previously worked with another marketing agency that failed to deliver meaningful results. Organic traffic and ecommerce sales were essentially flat, the site wasn’t capturing buyers searching for self-dumping hoppers across the country, and the brand was getting outranked by larger, more entrenched competitors in the material handling space. Merritt came to Sixth City Marketing looking for an agency with experience with not only ecommerce SEO but manufacturing SEO, too, that could turn things around.
What We Did to Help
We built a custom ecommerce SEO strategy focused on capturing buyer-intent search traffic and turning USA Hopper Shop’s product catalog into a national revenue engine. Our team focused on the following:
Keyword Research With a Buying-Intent Focus
We dug into how customers actually search for self-dumping hoppers — including alternate product names, capacities, industry-specific terminology, and the modifiers buyers use when they’re ready to purchase. Rather than chasing broad, high-volume terms with little purchase intent, we zeroed in on the keywords most likely to convert.
Optimization of Existing Collection and Product Pages
With the priority keyword list locked in, we went through USA Hopper Shop’s existing collection and product pages and dialed them in to target users with active buying intent. This included rewriting titles, meta descriptions, headers, and on-page content to better align with what customers were typing into Google and to better position the pages to rank against larger competitors.
Ongoing Creation of Sub-Collection Pages
After getting the foundation right, we began consistently producing new sub-collection pages targeting specific product categories, industries, and use cases. Each new page is an opportunity to rank for a fresh set of buyer-intent terms and reach customers the site wasn’t capturing before. This compounding output has been one of the biggest drivers of revenue growth.
Ecommerce Tracking and Reporting
We made sure ecommerce tracking was properly configured in Google Analytics so that we could measure not just traffic, but actual revenue at the page, collection, and keyword level. This data has helped us prioritize which pages to build and optimize next.
Results of Our Work
Comparing January 1 through May 13, 2026, to the same period the year prior, USA Hopper Shop has seen record-breaking results:
- Organic search traffic up 62%
- Organic ecommerce revenue up 579%
What started as a turnaround project, recovering from a previous agency that couldn’t move the needle, has become one of our strongest ecommerce SEO success stories. USA Hopper Shop has gone from a regional Indianapolis distributor to a national brand reaching, ranking for, and selling to buyers across the country, with business busier than ever.