Housing SEO, Web Design, & Social Media Local
Background Information
University Commons is an apartment complex located in Athens, Ohio. In a college town where students have many options, it takes a lot to stand out online. And in this case, University Commons sought to improve its presence in the Athens, Ohio, community in order to increase its tenant base.
Initial Situation: A Highly Competitive Rental Market
How can a company stay top of mind amid thousands of options? By clearly communicating its unique value proposition and being easily accessible to students searching online.
Our Solution and What We Did to Help
First and foremost, given our experience targeting students, we knew University Commons needed an informative website to capture leads. So in order to ensure they received exactly that, we implemented the following digital marketing services and strategies:
- WordPress Website Redesign
- Our team added rich, quality graphics nestled within a conversion-centric and full WordPress redesign.
- We also brought in a photographer to capture the beauty of the apartment community and its amenities. Interior photos were a very helpful addition.
- Search Engine Optimization
- We performed keyword research focusing on high-volume terms within the Athens, Ohio, region.
- Once we finalized the keyword list, we created new content with the goal of both ranking well and converting visitors to the site.
- Social Media Strategy
- Our team also revamped the company’s social media strategy to better connect with its target audience.
The Results of Our Work
- 28% more users, meaning greater traffic to the site
- 21% more page views, indicating greater interest in site content
- 117% more contact form submissions per month (50 vs. 23), so more visitors were asking to be contacted
- Last but not least, a 90% increase in the conversion rate