Background Information
Water’s Edge of Lake Wales is a senior living community operated by National Church Residences located in Lake Wales, Florida.
Initially, the community was having trouble reaching new residents online, but with the help of our senior living SEO, PPC, and technical website services, we were able to help them achieve nearly 100% occupancy.
Our Approach and What We Did to Help
Whenever we begin working with a client, we analyze their goals for both their business and their marketing to determine which approach will work best for them. In this case, we implemented the following tactics to help achieve tangible results for Water’s Edge of Lake Wales:
- Ensured that key metrics and tracking were in place to measure their goals in Google Analytics
- Reworked key pages with call-to-action (CTA) graphics to help with conversions
- Wrote copy for these key pages optimized for search engines
- Ran targeted PPC campaigns targeting seniors via Google and Facebook
Results of Our Work
Thanks to our efforts, Water’s Edge of Lake Wales grew to almost 100% occupancy, and the staff had to create a waiting list for people who wanted to live in the community. Plus, we helped Water’s Edge of Lake Wales achieve the following results over the duration of our senior living digital marketing services:
- Overall traffic increased by 138%
- Organic search traffic increased by 96%
- Conversions increased by 295%
“Sixth City Marketing provides National Church Residences with a full range of services including website design/administration/management, digital marketing, search engine optimization, analytics/metrics/reporting, and much more. Their excellent customer service, speedy turnaround times, and expert advice makes them a valued extension of our in-house team!”
– Team Members at National Church Residences