Background Information
M/I Homes is a new home building company based in Columbus, Ohio. With a presence in 15+ major cities across the country, M/I Homes specializes in building customizable homes for families from the ground up.
Initial Situation
M/I Homes had recently redesigned their website and wanted to maximize traffic with strategic SEO for home builders. The main goal of the campaign was to increase organic traffic and online leads for each of the company’s locations of focus.
What We Did to Help
A large portion of the campaign focused on various search engine optimization strategies catered to construction companies, such as:
- Keyword research – During this process, we focused on finding high-volume search terms for each of the cities M/I Homes has a presence in.
- Content creation and optimization – Using the keywords, we then wrote optimized content for all 16 locations.
- Google local profile creation and optimization – After finding the relevant profiles, we initiated verification and began profile management as part of our local SEO efforts.
- Google Search Console review – We then evaluated and remedied any issues that we found via GSC.
Results of Our Work
Following the implementation of these changes, in comparing September 1-27, 2018 to the same period in 2017, our construction SEO firm generated great results:
- Overall website traffic was up 48%
- Organic website traffic was up 12%
- New users on the website increased by 58% (10,000) across the country
“John and his team at Sixth City are smart, passionate, and friendly. A great team to collaborate with! ”
– Will Duderstadt, M/I Homes