Glass Repair SEO, Web Design, & Social Media Local & National

We’ve worked with many clients over the course of our careers in internet marketing, but the story of Bruening Glass Works is one of our favorite ones to share.

Using our SEO services, we transformed Bruening Glass Works from primarily serving Cleveland, Ohio, into an international glass repair shop.

Background Information

Marc Konys, owner of Bruening Glass, approached our team with the goal of simply being able to maintain his website on his own. However, after having a discussion about his business, we knew that there was much more we could offer.

At the time, Bruening Glass had a very simple five-page website featuring information about the business along with a page that showed before-and-after repair shots. The website averaged about 200–300 visits per month, and the business typically only received 6-8 jobs per year outside of Cleveland. Marc had focused his marketing efforts around the city, and his primary means of advertising was through the Yellow Pages or trade publications.

Actions Our Team Took to Help

By researching relevant industry terms, we determined that there was significant demand for Bruening’s services internationally. We proposed that Marc emphasize his ability to repair shipped pieces. Marc was excited to “think bigger and broader” about what he could do. Here are some highlights of our strategic recommendations and the tactics used to implement them:

  • Focused on helping Bruening Glass Works reach an international audience
  • Reviewed website and researched online demand patterns for services
  • Designed a totally new website using WordPress
  • Created a simple site design that emphasized calls-to-action
  • Presented key SEO approaches
  • Provided training on SEO and WordPress
  • Implemented Google Analytics goals
  • Started blog about repair projects
  • Set up a sister website called WaterfordCrystalRepair.com, using the business’s #2 targeted keyword
  • Created a YouTube video to highlight Marc’s capabilities and personality

Results of Our Efforts

Because of our internet marketing strategies, people across the world now ship their broken glass to Bruening Glass Works due to the following impact:

  • 1,528% increase in traffic (an additional 4,318 visits per month)
  • 8-16 leads from the internet per day outside of the Cleveland area
  • 90% of internet leads turned into business
  • The site ranks #1 for “crystal repair,” his number-one targeted term
  • The site ranks #1 for Waterford crystal repair via WaterfordCrystalRepair.com
  • Crystal repair is now the main focus of the business
  • Now internationally known and recommended for crystal repair
  • The YouTube video has been viewed more than 34,000 times and is often the reason why customers contact Marc

The results of the campaign were incredible. Marc’s traffic and business increased at least 33% every year over the course of three years, boosted by his posts about new and exciting repair projects. The company experienced incredible growth due to our recommendations, despite the country being in the midst of a dramatic economic downturn.

Hear from Marc himself in this testimonial video for our company: