Time to read: 5 minutes
Every time you open LinkedIn, it seems like someone is posting about how “SEO is dead.”
We’re here to clear things up. While black-hat tactics like keyword stuffing and hidden text are six feet under, real SEO hasn’t changed. Creating helpful content, building authoritative links, and fixing technical setbacks still drive real business results even though AI is all the rage.
Here are six real examples showing how search engine optimization continues to pay off.
Table of Contents
| # | Client | What We Did | The Impact |
|---|---|---|---|
| 1 | Multi-Location Pet Boarding | Gave the templated location pages a makeover with individualized details. | +57% YoY Leads |
| 2 | Industrial Equipment Store | Organized products and added detailed specs so search engines could index items easily. | +579% Revenue |
| 3 | OEM Manufacturer | Targeted technical specifications for the engineers and purchasing managers who search for them. | Steady YoY Growth |
| 4 | Wildlife & Pest Removal | Rewrote key pages with real knowledge from field experts to showcase expertise. | 340+ Organic Leads |
| 5 | Local Paving Company | Built out service area pages and project showpieces to capture more local work. | 6.7x Organic ROI |
| 6 | Holistic Dental Practice | Focused on specialized treatments instead of competing for broad terms like “dentist near me.” | +538% Web Traffic |
1. Multi-State Pet Boarders (50%+ More Leads)
A pet boarding company with 11 facilities across Ohio, Indiana, Pennsylvania, and North Carolina was ranking well, but lacked proper local SEO tactics to help them rank in suburbs where pet parents lived the most.
Key SEO Tactics Applied in Their Campaign
- Recrafted Location Pages – We wrote original copy for each location highlighting amenities, staff, and real customer reviews from that specific location.
- Added Location Schema – We added structured data (schema) behind the scenes to give search engines clear location details.
- Wrote Dedicated Service Pages – We created new pages for specific offerings like luxury suites, professional grooming, and doggy daycare, then strategically linked them to each location.
Key Win
Overall leads grew by 57% year-over-year across all 11 locations.
2. Self-Dumping Hopper Store (500%+ More Sales)
An industrial hopper distributor was hoping to grow their online store nationally, but larger, established national distributors seemed to be taking up the majority of SERPs.
Key SEO Tactics Applied in Their Campaign
- Cleaning Up Product Categories – We consolidated their categories to match real search intent (weight, capacity, and specific uses).
- Added Product Schema – We added schema to product pages that had detailed specs like steel thickness, dimensions, and even availability.
- Embedded Forms on Key Pages – While this was more for CRO, forms were added to product pages so quotes and orders could be placed directly on page.
Key Win
The above tactics helped them see a 579% increase in online sales.
3. Precision Adjustment Screw Manufacturer (80% More Revenue)
A custom micro-screw manufacturers had not gotten any impressions or traffic for terms surrounding micro-hardware. While broad terms had a lot of search volume, we noticed they actually were bringing in traffic but no leads.
Key SEO Tactics Applied in Their Campaign
- Showcased Product Specifics – We updated landing pages to include measurements, thread counts, and materials (like titanium, stainless steel, and bronze).
- Created Technical Content – We created technical guides and prototype request pages to target searches looking for custom parts.
- Overall Site Cleanup – We addressed various indexing issues in GSC such as site errors, 404s, and duplicate URLs.
Key Win
Their revenue from organic leads went up 37% YOY and resulted in new long-term contracts.
4. Indianapolis Critter Removers (300+ More Leads)
A local wildlife control company was looking to finally get into the local pack but hadn’t been able to beat out large, national franchises. We noticed their site mostly comprised thin content, which actually had the biggest impact on their conversions.
Key SEO Tactics Applied in Their Campaign
- SME Interviews – We interviewed their field technicians to help us rewrite main service pages with real expert insights on their removal methods and more.
- FAQ Buildout – We made question-and-answer sections so users (and AI platforms) could find important info easily.
- Altered Keyword Focus – We shifted targeting to their highest-margin jobs, such as full attic cleanouts.
Key Win
Referral from AI search tools grew +217% alongside gaining 340+ organic leads.
5. Pittsburgh-Area Paving Company (Over 6x ROI)
An asphalt contractor serving all around western PA was facing high CPCs on Google and stagnant seasonality, which made marketing hard to justify.
Key SEO Tactics Applied in Their Campaign
- Location Page Creation – We wrote dedicated pages for services in the cities within their service area.
- Project Showcases – We added photo galleries of recent paving work directly to service pages to show proof of work.
- Simplified Contact Forms – We updated quote forms to entice more people to reach out for estimates quickly.
Key Win
They were able to gain 6.7x ROI from their SEO investment.
6. Indianapolis Dental Practice (500%+ More Traffic)
A local dentistry practice that differentiates itself through a holistic approach was looking to gain more patients throughout the city, especially in nearby suburbs. We noticed that searches like “dentist near me” were mainly including larger practices, which led to a specialized approach.
Key SEO Tactics Applied in Their Campaign
- Holistic-Focused Service Pages – We created new pages around their special, holistic services like biological dentistry and gentle cosmetic work.
- Credential Showcasing – We added detailed biographies and included additional treatment information to build more trust with potential patients.
- More Location Pages – We built location pages aimed at nearby suburbs for patients who would be willing to drive for holistic care.
Key Win
Organic web traffic increased +538% which helped fill their schedule with new patients.
Check Out More of Our Digital Marketing Case Studies
We haven’t only seen success with our SEO services but also PPC, web design, and CRO. Check them out.
