Time to read: 3 minutes
For years, marketing experts have stated that video content performs best on social media. From higher engagement to more shares to greater storytelling potential, the benefits of video are incredibly diverse, and AI is opening up even more possibilities.
AI and Social: A Match Made in Heaven
AI platforms like ChatGPT, Gemini, and Perplexity are constantly scanning the web for credible, engaging, and well-shared content to reference. Not to mention, they love to cite social media sites such as YouTube, Reddit, LinkedIn, and TikTok.
That means when you consistently post videos on these channels, you’re not just possibly building your online audience, you’re also increasing your odds of being:
- Cited as an example in AI responses
- Linked to in AI-generated research summaries
- Discovered by more people outside your current audience
So, Why Should You Try Posting Videos on Social?
AI models are designed to find genuine reviews, conversational hot takes, and diverse information that isn’t found anywhere else! They see human-driven video content not just as entertainment, but as a rich, authoritative data source.
They’re trained on the vast number of public conversations happening on these platforms, and they value the real-world insights, tutorials, and discussions that are the backbone of sites like Reddit and YouTube.
Want to learn more? Watch this 5-minute video from our SEO Director, Brian Gorman:
Benefits of Using Video for Your Marketing
If you’re on the fence about whether producing video content makes sense for your brand, keep in mind these compelling statistics:
- Video creates a 93% higher emotional connection with audiences
- 85% of customers are more likely to make a purchase after watching product videos
- Video is 53x more likely to be on Google’s first page of search results
- Videos get 1,200% more shares than text and images combined
- YouTube is the 2nd highest cited source in Google’s AI Overviews
Types of Videos You Should Try to Create for Your Brand
- Videos for user engagement – Your reels, shorts, and TikToks drive immense engagement. High views, comments, and shares signal to AI platforms that your content is relevant and valuable.
- Videos for company information – Educational videos, product demos, customer testimonials, and how-to guides are a treasure trove of information. The transcripts, descriptions, and comments associated with these videos provide a structured data set that AI can easily parse and cite.
- Videos for community building – When your video content encourages conversations (like when you host a YouTube Live or create a compelling post on a Subreddit), you’re creating a feedback loop of real, human insight that an AI will find highly authoritative.
Want to Start Showcasing Your Brand via Video?
Luckily for you, we just launched a new monthly video service! We can help produce interview-format videos that can be used on YouTube, TikTok, and even podcasting platforms. Reach out to learn more info!
