Time to read: 6 minutes

As AI has become more advanced, many marketers have started to use AI platforms to their advantage, refining their workflows and streamlining operations. By using AI in key areas, you can remain competitive in your space and reap benefits like:

  • Enhanced productivity – AI can help you complete many marketing tasks more quickly and efficiently since its ability to automate can take time-consuming tasks off your plate.
  • Better customer satisfaction – AI tools can understand your target market and provide positive user experiences that are relevant and personalized. A great experience leads to recurring customers and strong word of mouth, positively impacting your business.
  • Higher rankings – Of course, the ultimate goal in SEO is to rank more highly in search engines so leads and sales can increase in turn. AI can help you source information and make decisions that could move the needle, though caution should be practiced to ensure quality control.

Using AI to Boost Your Strategies

There are numerous ways that AI can help your SEO approach without creating potential issues with search engine guidelines, and we’ve compiled numerous examples below.

1. Brainstorming

When you’ve created a lot of content for your own site or client sites, it can start to become difficult to develop new ideas for pages or blog posts. AI tools, with their nearly limitless resources available, can often “think around corners” you can’t and come up with ideas you might not have considered. Plus, these tools can go a step further by analyzing user data and generating ideas specific to your audience.

2. Client and Competitor Research

Another great way to leverage the power of AI is to use it to examine your client’s online presence, as well as their competitors’. Searching platforms for information about companies will tell you what is being currently noticed by AI tools, letting you know which areas could be enhanced. You could also prompt tools to find discussions about the company found on Reddit, Quora, and other online forums, giving you insights into how consumers feel about a brand, what they are looking for, and how you can reach them.

3. Optimizing Current Content

Updating the content on your site can help with your organic rankings, and AI can assist you in specific ways. While you want to use human-written content for the bulk of your materials for its expertise and quality, AI content can be useful in areas like headers, meta descriptions, and key takeaway sections since these more “mechanical” areas aren’t harmed by AI like other areas can be.

You can also use AI to analyze the current content on your site to find new opportunities for improvement, which can include adding more keywords or developing ideas for new content sections.

4. Keyword Research

AI tools can be very helpful when it comes to discovering search trends and analyzing behavior, and they really shine for providing insights into keyword possibilities. AI can help speed up the typical time it takes to research keywords while giving marketers more personalized data. Some useful tools for keyword research include Semrush’s Keyword Magic Tool, ChatGPT, Perplexity, and more.

Some prompt examples for keyword research include:

  • “Create a keyword list focused on [location] for local roofers”
  • “Identify seasonal keywords for landscaping companies”
  • “Find correlated keywords for [keyword] based on manufacturer search trends”

5. Technical SEO

AI tools are adept at crawling your site and finding technical problems in mere seconds, alerting you to slow page loading times, missed metadata, broken links, and more. By letting AI do the heavy lifting for your technical audits, you can improve your efficiency while boosting rankings on search engines.

6. Analyzing User Behavior and Preferences

Taking the research used in point two a step further, you can use AI tools to predict future customer actions and preferences. By analyzing historical data, you’ll gain a better understanding of your audience’s preferences and how they search online, allowing you to make data-driven decisions and address customer needs proactively.

For example, Microsoft Clarity is a free and popular heatmapping tool that uses AI to give you informative insights on how users interact with your site.

7. Automated Reporting

AI isn’t just useful in analyzing data, though, as it can allow you to automate a lot of your processes, including those for reporting. Implementing AI in reporting allows you to streamline your workflow and improve detail in final reports. It can also transform raw data into important insights with minimal human intervention, making it a vital tool to use in your SEO campaigns.

8. Image and Infographic Creation

ChatGPT and other tools excel at simple image creation, especially if you practice and refine your prompts. This means that with a little practice you can make images to promote a business as well as detailed infographics that can break down complex ideas for visitors to a site, enhancing user experience.

AI Tools That You Should Try

With so many AI tools available, it can be overwhelming to know where to start. Some popular options that you’ll want to check out to help you analyze, optimize, and enhance your SEO strategies include:

  • Claude – Similar to ChatGPT, Claude can help with a variety of tasks. It has the ability to understand more complex concepts, similar to code. It also does a good job of catching errors and verifying facts.
  • Gemini Notebook (formerly NotebookLM) – This is a powerful tool from Google that can be thought of as a research assistant. It serves as a personalized AI platform that’s versed in the information relevant to you, meaning it can summarize facts, explain complex ideas, or brainstorm based on sources you select.

While there are dozens of other AI tools out there, selecting the right ones ultimately comes down to your goals and what you’re looking to gain from AI. If there are things you’re looking to automate or take off your plate, it’s likely there’s an AI tool that can take care of it. And if you need help, be sure to reach out to our team as we stay up to date with these tools and work hard to ensure you rank high for your product or service.

About the Author

Ally Hosler

Ally Hosler is a Senior Account Manager at Sixth City Marketing and has 4+ years of experience in digital marketing. Her role includes a mix of account management but also writing SEO content and updating client websites. Before joining our company, she received a Bachelors of Arts in Marketing from Hiram University.