PageSpeed Insights vs. Pingdom: Which Tool Is Better?

PageSpeed Insights vs. Pingdom

Having a streamlined website that loads quickly is essential for maintaining a strong presence on the web, as page speed is a direct ranking factor for both desktop and mobile search results as outlined by Google.

We’ve written before about the importance of improving your site’s speed and ways you can go about it, but for this post we thought we’d take a look at two major page speed measurement tools and compare them: PageSpeed Insights from Google and Pingdom from Solarwinds.

Let’s dive into the ways these tools differ, what each is best suited for, and specific features the tools offer.

The Case for Google’s PageSpeed Insights

As noted above, page speed is a ranking factor for Google, and, as we all know, Google reigns supreme among search engines. In fact, they hold a whopping 91.5% of the global market share for search engines, meaning that if you want your business to do well anywhere, it’s on Google.

In light of this, taking steps to ensure your site conforms to their guidelines is not only practical, it’s virtually required. So, what’s the best way of going about this? For one, using any tool Google offers to shore up your website and its viability online.

PageSpeed Insights gives you something of a backdoor to part of Google’s process, letting you see your site speed for specific pages, how Google views your site, and ways your site could be improved. Therefore, it would be foolish to overlook this tool and not utilize it regularly when assessing your online presence.

The Case for Pingdom

When it comes to Pingdom vs. PageSpeed Insights, it’s not really a case of whether you should choose one over the other, but how they can complement each other.

This is both because PageSpeed Insights is incredibly valuable as mentioned above, and also because you want to make sure you are covering your bases and getting all the functionalities you desire.

One of the major things that Pingdom provides that PageSpeed Insights does not is that it allows you to know where the servers are located that are measuring your page speed, and even allows you to change this location to see how your website speed changes depending on where it is being accessed.

This is where Pingdom’s name comes from: pings. Page speed is measured via ping time, which is how long it takes for data to ping from one location to another (from the device > to the page > back to the device). The ability to alter the pinging location on Pingdom can be greatly beneficial, especially if most of your site traffic is localized to a specific area of the country or the world. This will give you better analytics to be able to see the overall status of your site and how it may need to be improved.

PageSpeed Insights vs. Pingdom – How They Break Down

While there is a lot of overlap in terms of the features each of these tools offer, there are some differences as well, as examined below.

PageSpeed Insights

  • Allows you to view performance metrics for both desktop and mobile versions of a site – Pingdom only gives an overall assessment
  • Tells you a site’s loading time
  • Performs a Core Web Vitals Assessment and states whether the site passes or fails
  • Analyzes a site’s total performance, accessibility, best practices, and SEO and indicates areas that are failing, areas that need work, and areas that are succeeding
  • Provides suggestions for improvements

Pingdom

  • Tells you a site’s loading time
  • Tells you the total size of a given page in megabytes, information that can help you assess whether elements are too large and slowing the site down
  • Gives the site an overall performance grade
  • Gives individual grades for specific aspects and makes suggestions on how to improve these aspects

As you can see, while much of the same ground is covered, there are some differences. It’s also entirely possible that one of these tools would catch issues that the other one does not, or that it would make suggestions omitted by its rival.

In short, both can be valuable instruments to have in your digital marketing toolbelt, so we recommend bookmarking each site and experimenting and exploring their features when you have time.

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Linton Lewis

About the Author

Linton Lewis

Linton Lewis is our Content Editor and a digital marketing specialist at Sixth City Marketing. He contributes to written and general marketing content for clients and oversees the editing for clients in fields such as home services, manufacturing, education, and more.

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