AI Overviews Are Now Live on Google Search

As of May 14, Google announced at their annual developer conference, Google I/O, that the Search Generative Experience (SGE), which was soft launched last year as a test, is now rolling out to all users.

AI Overviews, previously known as Search Generative Experience, will continue to roll out in the United States through the end of 2024.

Because of this, our team wants to take the time to highlight the newest feature added to Google SERPs, so continue to read our post to learn more.

What Are Google’s AI Overviews?

Google’s AI Overview is a feature that utilizes generative AI to improve the search results experience for a limited number of queries. The overviews include quick, snackable information for relevant queries and can provide more comprehensive answers located directly on the SERPs. As a result, users will now be able to receive the most high-level outline of their queries, all without having to click on a single link.

ai overview

Examples of what a results page now looks like with AI Overview include the one listed below for the search query “what is CNC machining.”

What Does This Mean for Search?

The rollout of AI Overview includes a plethora of unique features that are tailored to the searcher, which include links, imagery, and similarly to ChatGPT the ability to ask follow-up questions. Though there has been a fluctuation in the amount of organic traffic to websites since the rollout of AI Overviews, Google states that they are continuing to do their part in prioritizing original publishers and creators.

It is important to note that at this time, we do not know the extent of how this will impact individual businesses appearance in SERPs. Majority of experienced SEOs and digital advertisers are at this moment in time concerned due to the fact that the AI overviews take over the top of the search results page, thus pushing down both the organic results and search ads resulting in potential loss of clicks and traffic to their site. 

How To Opt Out of Appearing in AI Overviews

We understand that some business owners may be dissatisfied with their content being used in AI overviews. So, if you want your content to be removed from any upcoming queries, you can do so by adjusting the preview controls. This can help you completely remove your content from becoming a featured snippet, you have the option to limit how much content can be used for a snippet.

Another way you can limit your presence in AI Overviews is by using a nosnippet in the header code of individual pages or in your robots.txt file. This will ensure that a text snippet or a video preview will not be included in the search results for the page you include it on.

How To Tailor Your AI Overview

Down the line, users will have the option to break down their search results into more user-friendly, consumable content. This feature can be considered incredibly beneficial if you’re looking up an unfamiliar topic, or if you’re searching for a tidbit to satisfy a child’s curiosity.

Additionally, users will have the option of asking the most complex questions upfront as opposed to breaking down one question into multiple searches. So, for the future of local search, these long-tail queries may be extremely helpful when finding new tactics to appeal to your audience.

Looking to plan ahead? AI Overview can even assist you by answering queries that could be helpful in future reference, like creating a two-day itinerary for your next vacation to Niagara Falls. Other notable features include brainstorming through an AI-organized results page and taking a video to submit in place of your search query.

For more information on the latest rollouts, check out Google’s Search Labs feature.

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Rachel Calvis

About the Author

Rachel Calvis

Rachel is an Online Marketing Specialist at Sixth City Marketing. Her main role is constructing and editing concise marketing copy for our B2B and B2C clients.

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