6 Key Web Design Trends for 2024

webdesignNow more than ever, it is crucial to showcase a comprehensive and enticing website to draw your target audience in and convert them into loyal customers. That can include redesigning your website to directly reflect industry trends, as well as what viewers deem the most valuable.

With that being said, our team has compiled a list of the top 6 web design trends to utilize in 2024! Read on the learn more.

An Overview of Website Design

As industry experts are aware, website design is the process of conceptualizing and implementing a plan for designing a website that increases the user experience. The overall goal of a website design is to present a sound user experience plus an array of visual elements to draw the viewer in and derive impressions and, hopefully, leads and sales for your business.

Some of the key elements that are incorporated into high-quality websites include the following:

  • Responsiveness
  • Multimedia
  • Navigation
  • SEO
  • Typography
  • Calls to action (CTAs)
  • Search functionality
  • And more!

Trends to Consider Using in Your 2024 Strategy

1. Micro-Interactions

When it comes to actively engaging with your audience, a little bit can go a long way, which is why we’ve seen a rise in micro-interactions on optimized websites. Micro-interactions can be described as small animations that act as subtle, yet positive feedback to the user.

Featuring micro-interactions on key areas of your site can help intentionally encourage the user to perform certain tasks that directly affect your business’s goals and initiatives. These minute design elements can be the most beneficial in the following:

  • CTA buttons
  • Tap and hold elements
  • Horizontal scroll buttons
  • Audio or visual feedback
  • Newsletter sign-up forms
  • Hover animations of buttons

2. Content and Interactive 3D Models

With the increase in demand for user-generated content (UGC), website designers and business owners are searching for ways to showcase their products most accurately or, in some cases, services. Because of this, there has been a rise in the 3D model animations to show the most true-to-life representations of the product.

Examples of this can include the work that ecommerce retailers do to provide exact specifications on product sizing and fit through features like including a sizing chart, referencing the size the model wears, as well as creating a public forum for customers to review the fit and feel while also having the option to provide photos.

3. Gamified Design Elements

Get rewarded through your website interactions! Hosting a website that includes game-like features can further entice your viewers to spend more time on your website, provide more information about themselves, convert into leads and potential sales, as well as return as loyal customers of your brand.

Gamification UX techniques tend to fall under interactive marketing, and can include some of the following:

  • Polls or surveys
  • Assessments or quizzes
  • Contests
  • Calculators

4. ”Thumb-Friendly” Mobile Navigation

With mobile search and view becoming increasingly apparent in everyday search, websites need to do their part to ensure that can be easily browsed on a mobile device. That’s why our team recommends considering these tips and tricks when creating a mobile-friendly format:

  • Prioritize the most important content, such as the menu’s primary actions, and more to be within reach of the thumb
  • Adjust the size of the buttons so they are big enough to be tapped with a thumb
  • Consider the thumb zones of a page and place important elements within reach in each section
  • Test your mobile pages to see if they are mobile-friendly or not with this tool from Google

5. Smart Video Incorporation

To further diversify the content on your website, our team recommends publishing videos that coincide with the topic of the page itself. Some examples of the video that you can include are:

Showcasing various types of videos on a website has become more and more apparent, especially in 2024, since there are numerous benefits to doing so, including:

  • More visibility on search engines
  • Longer website visits
  • Increased shares on social media
  • Expansive keyword opportunities
  • Boosted sales!

6. Chatbots

The rise of chatbots, or software programs designed to converse with website viewers, has contributed to an overall increase in conversions because of their accessibility and personalization features. For example, Sixth City Marketing uses LiveChat for customer queries and concerns, which is located at the bottom right-hand of your screen and can either show up as one of the following:

livechat

Enabled as a permanent sticky on your webpage, chatbot software systems, like LiveChat, are there to aid the consumer throughout their time on your website, following you from page to page and remaining available to answer questions in the meantime.

In the case of our own website, our chatbots, and not robots (in some cases, they can be!). When visiting our site, you’ll have the pleasure of speaking to either John Sammon or Kailee Terrance, who are here to answer any questions you may have! And when human representatives are away, LiveChat allows you to fill out a quick contact form, which looks like the one listed above. Depending on your company’s preferences, you can personalize your chatbot settings to best accommodate your team, as well as satisfy the needs of your consumer base.

No matter if you use LiveChat, or any other chatbot software, know that there are several advantages to doing so, such as:

  • Providing a more personalized experience
  • Ensuring more consistent customer support
  • Collecting customer feedback to improve user experience
  • Streamlining service and boosting sales!

Website Design FAQs and More

Along with our list of 2024 trends, our team wants to provide you with a comprehensive understanding of the ins and outs of website design, as well as how it can contribute to your business’s overarching goals. That’s why we recommend checking out our most commonly asked web design questions to learn more.

What typically comes with a website design?

From start to finish, here are the steps you can expect when undergoing a website design:

  • Wire-framing
  • Mockup design
  • Sitemap planning
  • Website development
  • Testing and review
  • Site launch!

For any additional questions regarding these key steps, feel free to reach out to our team directly!

How long does it take to redesign a website?

The duration of your website design is dependent on the extent of the project itself. On average, though, it usually takes 12-16 weeks to build a brand-new website, and less time than that to adjust your existing website based on design for conversion suggestions.

What are some popular CMS platforms?

There are numerous content management systems that you can host your site on, with some of our favorites including the following:

Would you recommend combining a website design with other digital marketing services?

Absolutely! Along with a CRO-focused website design, take your leads and sales to the next level with a mix-and-match of the following digital marketing services:

Learn More About Web Design from Our Team of Experts

Check out these posts from our digital marketing blog to learn more about website design, SEO, and more:

Rachel Calvis

About the Author

Rachel Calvis

Rachel is an Online Marketing Specialist at Sixth City Marketing. Her main role is constructing and editing concise marketing copy for our B2B and B2C clients.

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