Guide to B2C SEO: Top 5 Strategies for 2024

b2c seoFor businesses looking to improve their B2C SEO effort and further engage with their target audience, discover what your 2024 strategy is missing and the various tactics to strengthen your company’s online presence via our 2024 guide below.

What is SEO for B2C?

Business-to-consumer (B2C) SEO is a digital marketing strategy that helps companies that directly target customers. This tactic aims to improve a company’s online rankings and organic traffic, as well as stand out in the digital world against competitors. This differs from B2B SEO, which utilizes digital marketing strategies to sell products and services to other businesses.

Examples of business types that are B2C would include retailers such as clothing companies, grocery stores, and alike. But even industries such as healthcare (doctors, therapists, dentists, etc.) or home services (electricians, plumbers, and other contractors.)

What Are the Benefits of B2C SEO?

SEO for B2C can be a major factor in helping a company to appear prominently in SERPs. Additionally, some major advantages of optimizing your site for SEO include the following:

  • Increasing conversion rate
  • Building brand loyalty
  • Showcasing credibility
  • Enhancing user engagement
  • Boosting customer retention

B2C SEO Tactics to Implement to Increase Leads and Sales for Your Business

1. Align Content with Your Proximity

Identifying where your target audience is located can be crucial when ensuring you exceed your company’s predetermined goals, which is why it can be beneficial to invest in local SEO services for your B2C company.

As industry experts are aware, local SEO is the process of implementing a list of strategies that are designed to serve customers in a set region. The goal of local SEO is to help gain better visibility online in your desired location in the hopes of increasing business in the form of leads and sales.

With local SEO at the forefront of our own strategies and campaigns, we have selected some prominent B2C SEO tactics you should keep in mind going forward:

  • Create location-specific service pages and use each page as an opportunity to target relevant keywords that have the city or region tied to the keyword

2. Keep Creating Rich, Helpful Content

Especially with the rollout of Google’s Helpful Content Update back in November of 2022, it’s now more important than ever to create content that’s informational, helpful, and easily digestible for the reader. For a complete guide on further advancing your SEO for B2C blog content, check out our post about how to improve your blog writing in 2024.

Creating versatile blog content can also give your business an opportunity to target and rank for niche, long-tail keywords, which can boost your visibility online, which is important since almost 95% of Google search terms have an overall monthly search volume of 0-10. Review our post on long-tail keywords to learn more about how to utilize these terms to increase your B2C SEO efforts.

3. Building Solid Local and Authoritative Backlinks

Along with creating and showcasing location-specific blog content on your website, building a mix of authoritative and local backlinks to your website can help you establish your credibility as a business, as well as your presence within your community. With that in mind, some tips for building links from websites with a high domain authority (DA) include:

  • Adding links to directories that reflect the industry your business falls into
  • Writing guest posts and pitching them to relevant, niche publications that accept them
  • Reaching out to websites that mention your website but don’t link to you
  • Utilizing platforms that connect you to journalists in your industry such as Featured, Qwoted, and SOS

When taking a local approach to link building, our team recommends reaching out to companies or organizations that are in your area. This can include local businesses that you partner with Chamber of Commerce websites, directories local to your area, and more.

Though these local websites may not have the highest DA, still including your link on these sites can establish you as a reputable source, thus increasing your SEO value even further.

4. Accumulating Reviews and Testimonials

When it comes to appealing directly to your consumers, collecting reviews is just another SEO tactic for B2C companies that can help potential customers gain a better perspective on what to expect firsthand from your product or service. This can include:

5. Optimize Web Pages for the Ultimate CRO

Once you’ve attracted potential customers to your website, you want to ensure that their user experience is enticing and seamless enough to turn impressions into sales. So, some key tips to optimize the design of your website to coincide with your SEO adjustments include:

  • Eliminate unnecessary steps in navigation
  • Incorporate social proof and user-generated content on pages
  • Simplify the contact form design to encourage submissions
  • Conduct continuous usability testing through software like Crazy Egg

Once optimizing the look of your website accordingly, you should start to notice an increase in inquiries and sales, especially with your B2C SEO strategies accompanying the updated design of your site!

FAQs: Additional Things to Consider with SEO for B2C

What types of content are the most effective for business-to-consumer brands?

When it comes to utilizing B2C SEO to your company’s advantage, showcasing versatile content on your website, as well as your social media platforms, if applicable, is a great way to tailor your content while also expanding your reach. With that being said, just some content ideas to incorporate into your strategy include:

How should I measure the success of my SEO campaigns?

There are several ways to measure the success of your campaign, and the exact measurement of success can be dependent on the goals of each organization. For example, objectives can include an increase in any of the following:

  • Organic traffic
  • Keyword rankings
  • Time spent on page
  • Click-through rates (CTR)
  • Domain authority
  • Leads or sales
  • And more!

Additionally, there are numerous platforms that your business can utilize to keep track of these goals, with just some of our favorites including:

  • Google Analytics
  • Google Search Console
  • Ahrefs
  • Moz
  • SE Ranking

How long does it take to see results when implementing SEO for my B2C company?

Once you’ve uploaded your keyword-optimized and HCU-friendly content to your website, the effects of your SEO can take anywhere from three to six months to see the results reflected in your traffic and rankings. Though that is the case, SEO presents a monumental return on investment (ROI) for years to come with time and continuous effort.

Would you recommend implementing other digital marketing strategies alongside B2C SEO?

Absolutely! Along with search engine optimization, there are plenty of digital marketing services that our team recommends and have utilized for our own B2C clients over the years, including just some of the following:

Want to Learn More? Check Out Some More Blog Posts

If you’re looking to read more about B2C SEO, as well as other PPC and CRO initiatives, check out some of our most recent blog posts that may be relevant to you:

Rachel Calvis

About the Author

Rachel Calvis

Rachel is an Online Marketing Specialist at Sixth City Marketing. Her main role is constructing and editing concise marketing copy for our B2B and B2C clients.

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