How Customize Your Report Collections in GA4

When using Google Analytics 4, a key feature that will help you organize your data is the ability to customize your reports with just a couple of simple steps.

Read on to discover how to navigate reports and create a custom one so you can organize your data exactly as you want:

An Overview of Reports in GA4

To find reports in GA4, it’s located on the left-hand side menu, under “Home.”

When viewing your reports, you’ll see a snapshot of users, new users, average engagement time, total revenue, and much more. Two reports that will automatically be created for you when you start using GA4 are the Lifecycle and User reports.

With Lifecycle reports, you can view your site’s acquisition, engagement, monetization, and retention. With User reports, you can look at user attributes and information on tech. Although these reports are useful, you may want to create custom ones to pull together even more valuable information.

Steps to Create a Custom Report Collection in GA4

When viewing the main page of the reports on GA4, here are the steps you need to follow:

  1. On the left-hand side, click “Library.”
    step 1
  1. Click “+ Create new collection.”
    step 2
  1. Hit “Blank” to start with a collection that has no reports yet.
    step 3
  2. Create a name for the collection by typing in where it says “Untitled collection.”
    step 4
  3. Now you can create a new topic. You can add up to five different topics.
  1. Within each topic, you can add an overview report and a detail report. With overview reports, you can only include one for each topic because the overview report will become the topic dashboard.
  1. You can continue dragging different reports for each topic until you have created a desired collection. Each topic can have up to 10 reports.
  2. Click ‘Save’ to create your collection.
  3. Now that your collection is saved, you must publish it so other people can view it. To publish a collection, you must be in the Editor’s Role.
  4. Go back to the main Library page.
  5. Find the collection you just created, hit the three dots at the top right-hand corner, and click “Publish.” You should see that now on your collection page there is a green “Published” with a check mark.

And that’s how you can create custom report collection. You’ll now be able to see it with your other published reports. Reports will be displayed alphabetically. If you want to change the order, simply number them at the beginning of each collection name.

Why You May Need to Create a Custom Collection

Creating a custom report collection will help you organize different types of data you want to see and make certain reports more accessible so you can view them easily at any time you want. With the transition from UA to GA4, creating custom reports can also help you track the same kinds of reports that you were initially tracking with UA.

If you’re still learning how to navigate through GA4, check out our other articles that can help you out:

Caroline Vahue

About the Author

Caroline Vahue

Caroline is an Online Marketing Specialist at Sixth City Marketing and is originally from upstate New York. Her role is to execute online marketing strategies with our content marketing team and staying on top of the latest industry trends.

Our Partners & Awards