VIDEO: Link Building Fundamentals

When starting to learn more about SEO and the best strategies to help your website rank, it’s likely that link building is mentioned. However, many beginners guides fail to go deeper into the techniques that help you carry out building links, and the steps that go alongside it. In this video, John goes into detail how to get started on link building, how to use Moz’s Link Explorer tool, and notable things to pay attention to:

  • 00:00:00: Introduction to SEO and the importance of off-site ranking factors.
  • 00:00:33: Using Moz’s Link Explorer tool for SEO link building.
  • 00:01:10: How to assess a website’s backlink portfolio using Link Explorer.
  • 00:02:00: Explanation of Domain Authority (DA) and Page Authority (PA) in Moz.
  • 00:03:00: Importance of DA as a measure of a website’s value to search engines.
  • 00:03:17: How to analyze ‘follow’ links and their significance in link building.
  • 00:04:22: Assessing the influence of domains that link to you and their authority.
  • 00:05:06: How to compare your website’s backlinks with competitors.
  • 00:06:45: Summary of link building and the importance of quality links.
  • 00:07:24: Final thoughts on link building.

If you have any questions, you can contact John and our team using our contact form.

About the Author

John Sammon

John Sammon is the CEO and founder of Sixth City Marketing and has been doing online marketing for over 15 years and has vast experience helping manufacturers and universities. During this time, he has been mentioned in many notable publications such as Forbes, Yahoo, and Entrepreneur.

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