November Has Been a Big Month for Search
While amid not only a broad core update, but also a reviews update, Google has made the announcement of two newer features on search results.
The past few months have been crazy for website owners, and it seems like things are not slowing down anytime soon, per Google’s Search Liaison Danny Sullivan.
So, while we continue to hang on tight for whatever Google will be throwing at us in the coming months, let’s get into the new things they announced mid-November.
Hidden Gems” Ranking Factor
The Hidden Gems ranking factor is something marketers have wondered about for a while, as it’s been previously mentioned in correlation with the Helpful Content Update. Shockingly enough, not only is it part of a different system completely, but it has also been a part of search for months!
It seems that Google has been ramping up to promote content that might have been overlooked in the past, social media sites such as Reddit seem to be one of the biggest examples of this.
Note: Hidden Gems is not it’s own update, like the Helpful Content Update, but is just a part of Google’s core updates but stands out as a distinct ranking system with unique criteria.
And according to Danny Sullivan, the Hidden Gems ranking factor has fully been rolled out, so this might be an indication that it had a prominent role in the November core update that just ended November 28, but it is too early to say what the long-term impact will be.
Notes Are Being Tested on Search Results
Similar to how some lucky users can opt into Google’s Search Generative Experience (SGE) in Search Labs, there is now a new test you may soon be able to be a part of: Notes.
You’ll be able to click on the notes icon to read published notes or you can also add your own inisghts to search results by clicking on the “Add a note” button next to the search result!
Gear Up for Search in 2024
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