ICYMI: Google Unleashed Two More Updates in October

Google Released a Spam Update and Core Update Just One Day Apart

Given we just had broad core update in August, and a Helpful Content Update in September, website owners have now also braced two additional updates from Google, all in the span of weeks. On October 4, Google Search Central posted that they were releasing an update to their spam detection system.

Then, not even 24 hours later, they posted about the release of a broad core update. Both of these updates then finished rolling out by on October 19 and 20, respectively.

The past few months have been a wild ride for many marketers and website owners. And we are sure you have questions, so keep on reading to find out what we know so far.

Key Things to Know:

  • The spam update is to help improve their coverage of different spam types in many languages to clean up search results.
  • This specific update comes after many people reported several types of spam in specific languages such as Turkish, Vietnamese, Indonesian, Hindi, and Chinese. However, this does not mean English results won’t be impacted, too.
  • Google has come out to say they are constantly tweaking its algorithm, most times, we are just unaware of it as they do not always inform the public.

Immense Backlash from the Community

It shouldn’t be a shock that Google is under great scrutiny as they can’t seem to stop releasing major updates. Google’s Search Liaison, Danny Sullivan, has been getting numerous questions on X (formerly Twitter) about why there is a need to release so many updates so close together. Here is one of his replies with some reasoning:

tweet screenshot

In the blog post he linked at the end of his post, it goes on to share this example about core updates:

“One way to think of how a core update operates is to imagine that in 2015 you made a list of the top 100 movies. A few years later in 2019, you refresh the list. It’s going to naturally change. Some new and wonderful movies that never existed before will now be candidates for inclusion. You might also reassess some films and realize they deserved a higher place on the list than they had before. The list will change, and films previously higher on the list that move down aren’t bad. There are simply more deserving films that are coming before them.”

What Should You Do?

First and foremost, never panic when Google releases updates. As they have shared they are always making tweaks to the algorithm, most sites will not see any major drops when an update is released. That being said, ensuring you are always abiding by Google’s best practices, such as E-E-A-T, will make sure your website is strong enough to endure whatever Google throughs our way.

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Sarah Blocksidge

About the Author

Sarah Blocksidge

Sarah is the Marketing Director at Sixth City Marketing and has been with the company since 2016. Her main role is to attract more B2B clients for the company. Over the years, she has been mentioned on HubSpot, Content Marketing Institute, Fast Company, Mashable, and many other notable sites.

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