5 Types of Forms to Use in Your SEO & PPC Campaigns

forms for seo and ppcForms play a key part in boosting the effectiveness of both SEO and PPC campaigns. With forms on your site, you’ll be able to capture valuable information and acquire various details about the user with the end goal of having them become customers.

On the paid side, when you send users to landing pages with forms, you help convert clicks into leads.

Below, you’ll discover the five different types of forms that you can take advantage of in your PPC or SEO campaigns.

1. General Contact

This is typically one of the most common and classic forms you’ll find on a landing page. A contact form asks for information such as name and email and usually provides a field where they can write a message. This type of form helps ease the process of contacting you since there are no extra steps needed.

2. Action Oriented

Typically, these forms result in the user getting something in exchange such as a PDF to download, signing up for newsletters, or registering for webinars. These forms capture contact information for your sales funnel to later target while also delivering something to the user. This type of lead generation form helps businesses stay sustainable by adding new prospects to the funnel.

3. Order

Online ordering forms help with custom and bulk orders that need further details during the ordering process. This form helps capture specs and takes their payment information to help complete an order successfully and correctly. With the ability to customize these forms, you can simplify the process and add a professional touch with little effort.

4. Online Quote

If you have a service-based company, pricing may vary per customer and that’s where an online quote form comes in handy. If they need more information, potential clients or customers can fill out this form, which allows you to collect your customer’s most important info and then give them an estimate.

5. Customer Feedback

While some forms have the goal of increasing sales and leads, some forms request feedback from customers. These customer feedback forms can ask questions about their thoughts on the business, preferences, and ultimately help you get answers straight from your target audience.

Why Should Websites Have Forms?

Forms are significant on a landing page, as they are a primary gateway for capturing information. They help facilitate an exchange of information that benefits the business, but also provides users the ability to engage or inquire conveniently.

By integrating a form onto your landing pages, keep these aspects in mind:

  • Versatility – Online forms can help resolve business challenges, such as getting customer feedback and generating leads, so be sure to choose the correct form that matches the intent of the landing page.
  • Device adaptability – It’s very easy to make a form adaptable to mobile landing pages. With a huge audience that uses mobile devices to explore the internet, you need forms and pages to fit that format.
  • User-friendliness – Providing your visitors a structured way to input information, taking less time and effort. You provide them with exactly the information they need to give you and ultimately can avoid overwhelming them.

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Ally Hosler

About the Author

Ally Hosler

Ally Hosler is an Account Manager at Sixth City Marketing. Her role includes a mix of writing content and being an account manager for some of our ecommerce, tech, and landscaping clients.

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