The Latest Updates from Google on Schema, Pay-Per-Click, and More

From important schema updates that can change how your website shows on SERPs, to augmented guides for max performance campaigns, and even free GA4 training, there are some things happening in the industry that may change your upcoming strategy.

Here is what you may have missed in the past few weeks:

Changes to How-To and FAQ Structured Data

Google announced changes to the way How-To and FAQ structured data is going to present on search engine results moving forward. In a recent announcement, Google stated that it will be reducing the amount of FAQ results in SERPs, and FAQs will soon only be shown for “well-known, authoritative government and health websites.” Thankfully for How-To schema, rich results with how-to steps will still be shown for everyone, but only on desktop.

Free GA4 Training Course for Beginners

If you’re looking to better your understanding of Google Analytics 4, lucky for you Google has a solution to help. They recently launched a beginner-friendly training course designed to help marketers and website owners grasp the fundamentals of GA4 after the sunsetting of UA. The course is crafted to help those who are new to GA4, making it a great starting point to anyone having a hard time adjusting to the change.

Performance Max Best Practice Guide Update

Google has recently made significant updates to its Performance Max Best Practice Guide, aiming to help PPC managers have their campaigns perform to the best of their ability. The updated guidelines cover a range of strategies and techniques that help you optimize your campaigns for the best outcome. New advice is now provided for:

  • PMax benefits
  • A/B testing
  • Performance Planner
  • Seasonal campaigns
  • Consolidation
  • Reaching more qualified customers
  • Asset group metrics
  • Performance change insights
  • Creative strength tests
  • Product-level data

More Recent Marketing Industry Updates

Sarah Blocksidge

About the Author

Sarah Blocksidge

Sarah is the Marketing Director at Sixth City Marketing and has been with the company since 2016. Her main role is to attract more B2B clients for the company via various SEO, web design, and PPC strategies. Over the years, she has been mentioned on HubSpot, Search Engine Land, GoDaddy, Content Marketing Institute, Fast Company, and Mashable.

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