Weighing the Pros and Cons of Syndicated Content
Syndicated content or bulk content, which can be applied to your site immediately or on an ongoing basis (in the form of blog posts and page content), can be an appealing option for business owners.
On the surface, this content can help you save time and money. However, the content itself may actually hurt your website’s appearance in search engines.
Let’s break down the appeal, downsides, and best practices for utilizing syndicated content:
Video Summary
The Appeal
- Instantly add content to your website
- Can be pre-approved for your specific niche
- Saves you and your marketing team time and money
The Downsides
- You have no idea where/how it’s being used across the web
- Can negatively impact your site if it is indexed on Google
- Bloats your site with low-quality content (in the eyes of search engines)
Best Practices
- Ask your developer to no-index the content (which will hide it from Google)
- For regulated industries, find ways to create non-conflicting content such as employee interviews and the like
Have Additional Questions?
Contact our team if you want to learn more about how syndicated content is affecting your marketing efforts.
