More and more brands have given customers the option to have a simple social commerce shopping experience thanks to many platforms adding on-app shopping options. In recent years, platforms such as Facebook, Instagram, Pinterest, and many others offer in-app shopping without the hassle of leaving the app.
We’ve got five key tips that can help you improve your ecommerce sales, so keep on reading to learn more.
Five Tips to Increase Social Ecommerce Sales
Identify Top Social Channels
First, to take full advantage of social ecommerce, it’s important for brands to identify which social media channels are the most popular among their target audience. Using metrics such as follower count, or even referral traffic in Google Analytics, can offer some insight into your most popular channels.
Personalized recommendations are a way to grab customers’ attention and make their shopping experience fast and easy.
As mentioned in an article released by Unbounce, according to an Accenture survey, 91% of customers say they’re more likely to shop with brands that provide personalized experiences. For example, offer product suggestions to customers based on what they’ve bought from your website in the past in emails or ads.
Get Customers Involved
Don’t forget to interact with your audience on a daily basis through comments, reposting users using your products, and asking for unbiased feedback. Give customers the ability to leave comments on your shoppable posts asking questions about products or what they like and dislike about your products. By doing this, you’re also building a user-friendly ecommerce platform generating FAQs to enhance the customer journey with your brand and build a sense of community of satisfied customers who feel heard.
Making sure your content is continuously being updated makes a brand appear more trustworthy and credible. This gives brands the opportunity to showcase new and refined products. It is also important to optimize the purchase experience for users as well. In today’s ecommerce marketplace, users shopping online are seeking a very seamless purchase experience that removes all unnecessary and time-consuming barriers.
Many online sellers make users sign up for special offers using an email address or phone number before they can proceed with their purchase. In a fast-paced world where individuals seek out quick and easily digestible content, it is prudent to consistently optimize the speed and efficiency of the user purchase experience.
Another key part of optimizing your customer purchase experience is guaranteeing an integrated tracking platform that allows customers to quickly track and receive updates on the products they purchased.
Partner with Influencers
Partnering with influencers relevant to your target audience will help build brand trust. Giving customers the opportunity to also become brand influencers and micro-influencers can be beneficial for your business. You can even ask loyal customers to share product content with specific hashtags or for video testimonials with the chance to become featured in one of your posts. Just be sure to use good incentives such as discount codes or free products!
With such a vast array of niche market influencers online retailers have the ability to utilize these influencers to target specific market segments of individuals. This is allowing your company to speak directly to your desired audience in a very personalized and authentic fashion.