Six Ways SEO Can Help with Website Redesigns

Are you familiar with the different ways SEO can help with website redesigns? Implementing SEO strategies on your website can help reach your sales goals and overall strengthen the growth of your site.

Keep on reading to learn more about six different ways SEO can help you get the most out of your website redesign.

Internal Linking

Internal linking refers to the practice of linking to your own website’s inner pages, blog posts, and like in your content. This naturally helps users navigate through your site easily and find the content they are looking for.

When internally linking your website after a redesign, you are giving Google new links to pay attention to, which also can give you the opportunity to improve your rankings.

Through internal linking, Google and other search engines can see which pages on your site are the most important and understand the information on your site more clearly for search intent.

Content Strategy

During a website redesign, it’s important to continuously update content on your website with new information and present your content in a way your audience will be intrigued.

High-quality and organized content relies on strategic content placement that is easily understood and readable for users to engage with.

Content marketing is a fundamental segment in SEO and can help you assess what pages to optimize further, how to arrange your navigation, and more

HTML Markup

Hypertext markup language, also known as HTML, is a set of symbols or codes implemented on a web document that is interpreted by a web browser to display the pages on the internet. This ensures the format of header tags, text, images, videos, and more presented on your website is in the best position for various internet browsers.

Utilizing best practices when it comes to on-page tactics can ensure that your website is built in an SEO-friendly manner. For example, header tags help structure the layout of information on a webpage, by separating headings and subheadings. They also improve the readability of a webpage and define the headings of a page.

There are six types of headings used in website code: H1, H2, H3, H4, H5, and H6. Traditionally, these levels rank in order of importance with H1 being the highest level to H6 being the least.

Potential Technical Issues

There are many potential technical SEO issues that can arise when after you redesign your website if you do not address them before launch, and it’s essential to be ready for any issues that might come about with solutions at hand.

Some things that you want to check are:

  • Duplicate content
  • Broken links
  • Messy URLs
  • Possible 404 errors
  • Incomplete 401 redirects
  • Poor mobile experience
  • And much more

Schema Structured Data

Schema is code that is created and implemented on websites to help search engines such as Google get a better understanding of the website’s content and purpose. Adding schema markup to your HTML can help search engines digest your set and better place your site in SERPs.

Popular types of schema you can add to your site include:

Page Speed

Page speed refers to how fast an internet browser can load a page on your website. When pages are not optimized correctly for load time, it can drive users away, meaning there’s a chance you might miss out on a portion of potential customers.

Assessing your website’s page speed is an essential part of the user experience and can increase the possibility of more traffic, new leads completing a conversion on your website, and ultimately more revenue. And improving it before you launch your website can save you a lot of hassle down the road.

You can learn the various ways you can improve site speed in our blog post.

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Sixth City Marketing

About the Author

Sixth City Marketing

This post was written and edited by employees at Sixth City Marketing, a full-service SEO and digital marketing agency helping clients across all industries since 2010.

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