After June 30, RSAs Will Be the Only New Ad Type Available for Search Campaigns
Last August, the official Twitter account for Google Ads posted the following announcement about the big news on expanded text ads and responsive search ads (RSAs):
What You Need to Know
- Responsive search ads will be the only ad type that can be created or edited as of June 30, 2022.
- Responsive ads allow you to add multiple headlines and descriptions to a single ad. Over time, Google will automatically test different combinations and learn which ads perform best.
- This does not mean that existing expanded text ads are going away completely. Your existing ones will continue to run but you will just not be able to edit them after the switch.
- You will also still be able to pause and resume existing expanded ads and see reporting data on them.
- To prepare for this change, Google recommends that you have at least one responsive search ad in every ad group in your Search campaigns by June 30.
Expert Input on the Change
Here is what our PPC Director Andrea Ozello had to say about the news when it was announced last year:
“This isn’t surprising since Responsive Search Ads became the primary option within the Google Ads interface as of early 2021. Knowing Google makes similar changes every few years, as previously seen with the change from Text Ads to Expanded Text Ads, Responsive Search Ads have been on our radar for quite a while now. We have already started to include this ad option in some campaigns and will be making this a focus for our paid clients early next year to be sure that all accounts are set for the June 2022 transition.”