Google Tests Continuous Scroll on Desktop

This New Feature May Soon Be Live Across the Globe

Back in October, Google announced the arrival of continuous scroll on mobile devices. And earlier this month, an SEO consultant in Australia was the

What This Means and Insights from the Community

After the tweet showcasing the news got some traction, it gained a variety of feedback. So while some people had some fun with the news:

Others had some more serious reactions:

One thing to note is that when mobile continuous scrolling was released, the scrolling itself was not intended as infinite. After what would be around four pages of results, users would have to press a “see more” button to load further results.

What Google Said About Mobile Scrolling

Here is what Google had to say about the release back in October, and it can be assumed the same feelings and philosophy applies to the desktop testing:

“While you can often find what you’re looking for in the first few results, sometimes you want to keep looking. In fact, most people who want additional information tend to browse up to four pages of search results…

For example, for broader, more open-ended questions like “What can I do with pumpkins?” you may want to consider more results and inspiration before deciding how to move forward. Scrolling through a wider range of results may show you tons of options you hadn’t considered, like no-carve pumpkin decor ideas for Halloween, pumpkin seed recipes that make your pumpkin worth carving, and more ideas for how to make the most out of your gourd.”

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Sarah Blocksidge

About the Author

Sarah Blocksidge

Sarah is the Marketing Director at Sixth City Marketing and has been with the company since 2016. Her main role is to attract more B2B clients for the company. Over the years, she has been mentioned on HubSpot, Content Marketing Institute, Fast Company, Mashable, and many other notable sites.

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