Google Has Released a Number of Updates in the Past Few Weeks
As always, Google continues to make changes to its various algorithms and products. And given they do it so often, it can be hard to keep up with all their releases.
Here are some of their recent updates you may want to know more about:
March 2022 Product Reviews Update
After we received two updates last year aimed at product reviews, Google has launched its third update of this sort. However, there is new guidance around product reviews and quality guidelines this time around. Some have noticed that with the release of this update, certain local businesses are seeing improvements as well. This update will continue to roll out for several weeks.
Adding In-Store Product to GBP Can Help with Local Rankings
Additional guidance was released pertaining to Google Business Profiles, as Google has added new criteria on how you can improve your local rankings. Google now details that retail stores can increase visibility on Google Maps by adding products they sell in-store to their Google Business Profiles.
New Tests Are Replacing the Local Finder with a New Interface
Users searching for local services in certain areas of the U.S. seem to be a part of a new test by Google. What once was the local finder has been upgraded to an interface that is similar to that of local search ads (LSAs). The interface first began to roll out on mobile but has more recently been spotted on desktop as well.
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