Effective Tips for Using Emojis on Your Website in 2024

emojis marketingThroughout your audiences’ daily lives emojis are always being used, with the majority of usage being through text messaging and on social media. And with their popularity, most people have certain emojis they use more commonly than others to convey certain emotions, ideas, and concepts.

Due to their rising popularity, brands have begun implementing different emoji strategies on their platforms to try and promote their businesses.

Read more to learn about four tips for using emojis on your website to increase your brand’s online presence.

1. Try Mixing Emojis into Your Web Strategy

It’s important to recognize emojis offer your business opportunities to improve its marketing strategy by conveying different emotions and reactions. But before you start putting them on your site, it’s essential to know what each emoji signifies and identify which ones should be used to connect with your audience, no matter their age.

Here are some popular emojis and their meanings that can be used on your website:

  • 😂 – Laughter and happiness
  • ❤️ – Love
  • 🤣 – Hysterically laughing
  • 😭 – Crying
  • 👍 – Well done
  • 😅 – Nervous
  • 🥹 – Happy tears
  • 🎉 – Celebration
  • 🔥 – Hot and on fire
  • 🙏 – Praying or hoping
  • 🙄 – Annoyed or sarcasm
  • 😎 – Cool
  • 🤗 – Hugging or loving
  • 🙌 – Raising hands

Once you have a good understanding of each emoji, the next step is to include them in your marketing strategy. You can include emojis in areas such as:

  • Chatbots
  • Title tags
  • Headers
  • Product descriptions
  • Banners
  • Pop-ups
  • Meta descriptions
  • And many more ways

Once you find the most effective ways to market your brand while using emojis and execute a campaign around it, it can be an essential part of growing your business.

2. Use Emojis to Convey What Words Can’t

Many people say that a picture is worth a thousand words, and marketers are now realizing emojis have a similar power. Emojis have the power to convey what words necessarily can’t, but it’s also important to not force the use of any emojis.

Instead, find emojis that are used by your target audience and incorporate those emojis on your site in a clear way. Remember, not every emoji is going to work for your brand so it’s important to find the ones that work best and implement those.

3. Utilize Emojis to Attention-Grab

When users are visiting your site, they most likely won’t be reading every word. So, to make your page more fun and stand out from others, try adding emojis. For example, you can substitute bullet points on your site for emojis or if charts are included, use emojis.

It’s important to keep in mind to not add too many emojis on your site because it could be perceived as informal. Instead, pick a couple of emojis that resonate the best with your business and implement those on your site.

4. Allow Emojis to Humanize Your Brand

Emojis used on your site can add an extra level of personality to your brand because they are exciting, different, and can visually enhance a page. They add extra context to your content and have the ability to relate to your audience on a deeper level.

The same is true for businesses, as companies have certain emojis that strongly relate to their brands, and it’s best to continue utilizing those throughout their websites where appropriate.

For example, Dominos executed a marketing campaign where customers could order their favorite pizza just by tweeting the pizza emoji! All you had to do was create an account on their website, enter your favorite order, and connect to your Twitter account. It was an easy and unique way to bring in sales using emojis.

Three Other Ways to Include Emojis in Your Marketing Strategies

In addition to including emojis throughout your website, there are other ways you can include emojis in your marketing strategy:

  • Email marketing – One way you can utilize emoji use is by including them in your emails. Including emojis in your emails will help grab the attention of users and increase your open rates by 56% (Net Hunt).
  • Social media – Another popular way to include emojis in your marketing strategy is to use emojis on social media. Since people often use emojis on social media, it’s important to stay up to date with this trend and include it on your posts as well. We recommend understanding your audience on social media and using emojis that they would appreciate.
  • SMS (text messaging) – Another good place to insert emojis is through promotional texts. Including emojis will help make your texts stand out and get people excited about the promotions you’re offering.

Are Using Emojis Effective for a Marketing Strategy?

Emojis offer the opportunity to add an extra personal touch to your marketing efforts, and are a free, easy to do. And using emojis can also create more of a connection with your audience.

A main reason why people engage with emojis on the internet is because it helps people express how they’re feeling. Depending on the nature of communication, it can add a friendly tone and connect more with people.

But if you’re still skeptical about implementing emojis in your marketing strategies, check out a couple of statistics that show how effective emojis on a website really are, from our emoji statistics resource:

  • 51% of online users will more likely interact with a brand’s post if they use emojis
  • Through a case study, when including an emoji to a website’s meta title, there was an 11% increase in organic clicks
  • Through a case study, when including an emoji into a website’s meta description, there was a 3% increase in organic clicks
  • 42% of women believe that it’s fun when a brand uses emojis
  • Including emojis in the subject line of an email increases the unique click rate by 28%
  • Google My Business Posts that include emojis get twice as many clicks

Want to Know More Marketing Tips?

Sixth City Marketing

About the Author

Sixth City Marketing

This post was written and edited by employees at Sixth City Marketing, a full-service SEO and digital marketing agency helping clients across all industries since 2010.

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