Did You Know That How Your Site Was Built Could Be Holding It Back?
Shopify, a popular ecommerce platform for online stores, offers many services such as marketing and customer engagement tools. When creating an account under Shopify, it’s important to consider what you and your business are trying to achieve, how you want to sell your products, and pricing plan options.
If you’re having some trouble in ranking your Shopify site, and are wondering what fixes you need to make to improve it, keep on reading as we will discuss options to choose from to help your Shopify site get the extra boost it might be needing.
Removing Duplicate Content
Over the years, Shopify has become increasingly popular among ecommerce businesses. One important thing to note about Shopify, though, is at times it duplicates content, which can affect ranking performances. This happens when identical information exists on two separate URLs.
In these cases, search engines run into trouble determining which is the right version and causes links to split between the different pages.
Shopify users can have their developer fix the issue simply by making changes to the code. This is done in your settings by going to “Online Stores” and then “Themes.” From there, click on “Actions” and “Edit Code.” Next, select “product-grid-item/liquid” from the “Snippets” folder. From there, your developer can make the necessary changes to ensure your site is performing at a high level.
Adding the Sitemap to Google Search Console
Sitemaps are files providing information about pages you have on your website. When creating sitemaps, you’re ultimately telling search engines which pages should appear in search results.
Sitemaps are important in notifying search engines which URLs you want to be found in search results and can help your site get discovered by the different search engines.
Submitting sitemaps to Google Search Console can be done in six easy steps. First, you’ll need to sign into your Google Search Console account and click on “Sitemaps.” Here, you will be able to enter in the URL to your sitemap, which is typically located at [www.yoursite.com]/sml-sitemap.
Setting Up Automatic Abandoned Cart Emails
Through Shopify services, your ecommerce store is able to send out automatic abandoned cart emails, which is something Shopify may not have automatically enabled when you set up your site.
To do this, start in settings and then click “Check Out.” Keep scrolling until you see “Abandoned Check Out” and make sure you check the box that says, “Automatically Send Abandoned Checkout Emails.” You have the option to choose to send these emails to anyone who abandons check out, or email subscribers who have abandoned checkout. You can send the email after 1, 6, 10, or 24 hours, with 10 hours being the recommended option.
Before sending out any emails, you can customize the HTML body of the email and preview it. This would be a great way to add coupon codes to these emails to further increase the chances of customers coming back to make a purchase on your site.
Offering Various Alternative Payment Options
When payment options don’t meet the requirements for specific shoppers, these shoppers will most likely walk away from the purchase. To prevent that from occurring, Shopify has implemented many alternate payment providers to choose from without needing to use a credit card. With this, potential customers can choose their own personal preference.
When selecting alternative payment providers, it’s important to consider where you are located and to conduct research on your target market. It’s important to try to understand what your market likes and to find information on what their payment preferences are.
Furthermore, some popular alternate payment options include Amazon Pay, Apple Pay, Google Pay, and PayPal. Each of these payment options also offer accelerated checkouts, meaning your payment information is automatically filled in at checkout if you’re a returning customer.
Connecting Your Product Inventory with the Google Merchant Center
Through the Google Merchant Center, you have the power to reach a large audience of consumers interested in purchasing one of your products. When connected with Google’s channel, your products and important information from Shopify will be synced through the Google Merchant Center. Once you have synced the two, you will have the ability to update your Google listings when needed straight from your Shopify account.
If you do not have one already, creating a Google Merchant Center account can easily be done. You’ll first want to sign up and Google will ask you to choose where customers check out. From there, you’re able to set up your different product listings and implement a “Buy on Google” option. Be sure to verify your store’s website and follow the guidelines provided for you to ensure the best results.