Over the years, the digital world has evolved, and it’s essential to adapt to these changes to continue to attract new customers. Email marketing has become one of the most effective ways to reach your target audience, as it allows you to share information that has real value and keeps your audience invested in your services and business, making it essential to embrace it.
Since trends are always changing, we’ve put together a list of five tips that can help your company’s email marketing in 2023. Let’s look at ways to make an impact.
Utilize Automation and Coupon Codes
First off, you should create a “Welcome” email automation for new users with a special offer like a coupon code to entice prospects to make a purchase on your site. The automation can also include multiple follow-up emails to remind the user of the coupon code if they haven’t used it yet. This helps form an instant connection between the customer and business and will help you stand out from ecommerce competitors.
Personalize Your Emails
Use the data you’ve acquired to create emails personalized to your target audience by including their name, products they previously browsed on your website, and more.
By showing the prospect products they are more likely to buy, you’ll have a much greater chance at having them interact with your email content and website. Enginemailer states that customers are more likely to interact with emails addressed to them, as it helps form a stronger relationship between customer and company.
Send Out Abandoned Cart Emails
In case you didn’t know, you have the power to create an automation notifying customers of their abandoned carts, which is one of the most beneficial tactics to utilize in ecommerce email marketing. If a user put an item in their cart on your site but did not follow through with purchasing it, you can set up an automation that sends a reminder to see if they’re still interested in buying it. This email reminder is a great way to entice users to pull the trigger on making a purchase.
Major companies such as Amazon and eBay engage in this tactic and similar ones regularly, so there’s clearly a value to it.
Foster Customer Loyalty
Don’t forget to keep in contact with loyal customers. These are users who have already made a purchase on your site that you can count on for future sales.
As stated by Mailchimp, a company’s repeated customers make up 65% of their total business. It’s important to continue to engage with your customers by sending them special offers to show your appreciation. Also, don’t forget to send them info on current and upcoming promos and deals since they are the most likely to buy from you.
Keep Emails Skimmable
According to Search Engine Journal, the best and most effective emails are ones that are easy to skim. Use headlines, bullet points, visuals, and minimal text to keep everything to the point and organized. Your readers are less likely to engage in emails that are long, wordy, and poorly structured. Additionally, plain text emails are valuable in email marketing, as they simplify and streamline messages. WordStream explains how plain text also appears better on mobile devices and travels easier through various privacy filters.