Google is Now Testing “Buying Guides” on Mobile Search

Some Online Shoppers on Mobile Devices May Now Be Able to Utilize This New Feature

What was first spotted on Twitter by user Brian Freiesleben has now caught the eye of many online marketers:

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As seen in his tweet’s screenshots, Google is testing out what it is calling a “Buying Guide,” with his example showcasing a guide catered to his search for “best baseball bats.”

Given that this feature is a test, not everyone will be able to replicate it. However, other Twitter users who also seem to have been chosen to see the test are getting variations of the buying guide and are instead seeing “Things to Consider”:

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Important Aspects of This New Test Feature on Search

  • While this update would seem to cater towards ecommerce websites, the various dropdowns that appear are actually pulling content from a variety of sources, which means this could be another place in the SERPs where your site’s marketing content could appear.
  • However, for this particular search, there was an area called “Brands” where information may be getting pulled from ecommerce sites that are using Google’s Merchant Center.
  • The buying guide is interactive and uses filters, so online shoppers would be able to refine their search by qualities such as price, material, size, and more depending on their original search query.
  • Per a quote Search Engine Land obtained from a spokesperson at Google, they are “always testing new ways to improve the shopping experience for users but don’t have anything specific to announce right now.”

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Sarah Blocksidge

About the Author

Sarah Blocksidge

Sarah is the Marketing Director at Sixth City Marketing and has been with the company since 2016. Her main role is to attract more B2B clients for the company. Over the years, she has been mentioned on HubSpot, Content Marketing Institute, Fast Company, Mashable, and many other notable sites.

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