What to Know About Page Experience Becoming a Ranking Factor on Desktop

Google is Releasing the Update This Month

For years, there have been a variety of factors that website owners, marketers, and the like have all known about that impact how they rank on search engines.

Adding to these, last year Google made page experience a factor on mobile search results. But as of February, search results on desktop will also be gaining a new element that affects online rankings.

Here is what you need to know:

Details on How Page Experience Is Evaluated

If you don’t recall from some of our past newsletters, Google reviews and rates a website’s page experience by evaluating factors such as website security (HTTPS) and Core Web Vitals, which measure:

  • Largest Contentful Paint (LCP) – How long the largest or main content on your page takes to load
  • First Input Delay (FID) – How long it takes your website to respond to a user interacting with it
  • Cumulative Layout Shift (CLS) – How many times your page layout shifts and its stability as it loads

Where to Check Your Site’s Page Experience

A while back, Google Search Console added a new area to their interface that details your site’s current page experience, what pages need improvement, and why.

At first, the area just showed information on mobile, but recently they updated the platform to include desktop:

search console desktop

Using the data Google Search Console gives you, you can then be in the position to make pin-pointed improvements to your website. Then, not only will your website changes improve the overall user experience of your website, but now may also give you a boost in search engines as well.

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Sarah Blocksidge

About the Author

Sarah Blocksidge

Sarah is the Marketing Director at Sixth City Marketing and has been with the company since 2016. Her main role is to attract more B2B clients for the company. Over the years, she has been mentioned on HubSpot, Content Marketing Institute, Fast Company, Mashable, and many other notable sites.

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