When someone thinks of evergreens, they will most likely think of evergreen trees. These trees are long lasting, featuring leaves that are maintained throughout the different seasons. Similar to the trees, the marketing world features evergreen content, which is material designed to last.
Let’s take a look at what evergreen content is, some examples, and how to best implement it.
Defining Evergreen Content
Evergreen content is defined as “SEO content that is continually relevant and stays ‘fresh’ for readers.” It is considered to be long lasting and will be relevant “long past its publication.” Ultimately, this content is written with the goal of being useful for years to come, which is what makes it very appealing to content writers.
When creating evergreen articles, it’s important to consider two things: the topic and the presentation. Evergreen topics are defined as “those with consistent interest and search volume over time.” Presentation should take into consideration the long-term goals of evergreen copy and attempt to avoid dating the article.
Let’s Dive into Some Examples
To create long-lasting content that helps traffic grow over time, avoid content such as:
- Current trends
- Seasonal content
- Statistical content
- Fashion trends
- Political content
Instead, a lot of evergreen content focuses more on topics discussing aspects such as:
- Pet care
- Weight loss
- Many others
For example, articles such as how to build a fort, wrap a present, or make your favorite pasta dish are all examples of evergreen content, since no matter how much time passes the information stays the same and these topics will continue to be relevant in the future.
Why Write Evergreen Content
In the business world, it’s important to create evergreen content useful for your own business. For example, if you work for an SEO company, you’ll want to focus more on content relating to information about SEO and the greater industry. This will not only help you and your business but will aid individuals trying to gain more industry knowledge.
Tips for Writing Evergreen Content
Now that you are aware of what evergreen content is, it’s also important to get familiar with some of the different formats that are used:
- Top tips
- Case studies
When writing evergreen content, it’s important to keep your writing clear and simple. Try to avoid technical language or writing for experts on the topic. Beginners on the issues will most likely be the ones researching the topic and it’s important to not scare anyone off by using language people can’t follow along with.
With this in mind, narrow down your topic so it’s not too broad that it will ultimately intimidate the reader and scare them away. Essentially, focus on what’s most important.
For example, say you are writing content on making a cake. It’s important to consider breaking off your broad topic into specific topics such as “How to Bake a Cake” and then “How to Decorate a Cake.” This will help the reader gain a better understanding of the topic and will direct them to even more relevant information.
Other Aspects to Keep in Mind
- Focus on consistent search traffic potential. First, find topics pertaining to what you want to write. For this step, it’s important to do keyword research, checking for positive trends (avoiding seasonal) and consistent search intent.
- Create high-quality content such as 10x content. You create this by paying attention to the quality, uniqueness, and authority on the issue.
- Avoid using angles or language with a short lifespan. Again, you want to create content that is long lasting.
- After creating content, it’s just as important to maintain it. You’ll want to track your rankings and update your content.
- Lastly, build links to your content. Getting more backlinks can help your content rank higher among other articles.
Overall, evergreen content is created to help grow traffic to your website for months or years to follow. Will someone read this article in February of 2022? Possibly, but it’s more important to consider long-term growth. Can someone read this article in 2025 and still find it beneficial to them? The answer is absolutely. And that’s the goal.
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