Updated June 26, 2023
As we have continued to navigate different circumstances over the past year, you may have experienced different highs and lows in your email marketing efforts.
And if you are looking for some inspiration to change your approach in 2023, keep on reading for some recent statistics on email marketing you need to know:
1. Thursday, Tuesday, and Wednesday are the best days to send emails
According to CoSchedule, these 3 days will help get you the most opens. This is updated from previous data which suggested Tuesdays, then Thursdays, were the best days. Over the years, Thursday has gradually moved up in popularity according to their studies.
2. Around 86% of people who subscribe to newsletters like to receive branded emails at least monthly
In findings from MarketingSherpa, they discovered that when people are subscribed to a newsletter, they in most cases want to receive emails on a monthly basis. While 67% of people say they’d rather receive emails weekly in the same study.
3. About 55% of people said they enjoy emails they look written just for them
Personalization is king, and always has been. And when you use personalization keys in your marketing emails, it can help increase link clicks, which depending on your niche means more leads or purchases. In a study by Dynamic Yield, 55% of their participants said they would have a more enjoyable email experience if brands offered more targeted promotions and discounts.
4. Creating different segments could improve CTR by 50%
Segmenting your general email lists into more tailored groups not only allows you to send more personalized emails, but also heaps great rewards. As not only can the links in your email receive 50% more clicks, but also 30% more opens.
5. You could see a 37% increase in email ROI by doing A/B testing
Similarly to segmenting lists based on user data, whether it be their interests, locations, or anything else, you can also split your list up to conduct A/B testing to find out what subject lines, headlines, photos, button colors, and more work the best according to Litmus.
4 Things to Keep in Mind for Email Marketing in 2023
Email Open Rates May Go Down
Not too long ago, Apple released iOS 15 and many iPhone users upgraded their phones to the new software, which included enhanced security features. One of those features included increased protection when it comes to users email accounts. Due to this, marketers may lose data when it comes to open rates on mobile devices.
Try Including User-Generated Content
Who doesn’t like good, free email copy? And even more so, what customer doesn’t like seeing a product or service be talked about or used by someone other than the company? From inserting testimonials to photos from customers, or anything else, one strategy that will be big in 2023 is user-generated content in emails.
Keep AI and Automation in Mind
Email, compared to other digital marketing tactics, is the most automated, and that will not change in 2023. Most marketers already rely on tools to schedule emails, add people to email lists, and more, but that’s not all AI and automation can do. There are tools out there that can help test subject lines, segment our audience, swap header photos, and more. Expect more and more companies to invest in these services in 2023.
Improve Your Accessibility
Something to keep in mind when you are assessing your email marketing efforts for the new year is how easily your content can be read. Similarly to how many devices now include “dark mode,” try looking into how big your text is, the font and colors you use, and your layout to see if any improvements can be made.
