What to Know About Google’s November Broad Core Update

Google Unleashed a New Update Right in Time for the Holiday Season

Many marketers thought they had caught a break from broad core updates; however, on November 17 Google announced that yet another had been released:

Broad core updates are algorithm updates Google makes to their search engine, typically twice a year, that can alter search results, which in turn changes keyword rankings for site owners.

What to Know

  • The update took around two weeks to complete, as it finished on November 30
  • The last time we had a broad core update was over the summer and it was rolled out in both June and July
  • As always, Google advises you to not be worried as long as you are putting out quality content and abiding by their guidelines
  • According to Lily Ray of Amsive Digital, sites under the category of reference materials had the biggest ranking gains from the update, but law and government had the biggest losses
  • Ray’s research also showed Pinterest’s website saw the biggest dive in keyword positions

A Look Back at All the Updates We Have Had This Year

While we do not know what may happen in December, here is a refresh on all the updates we have battled this year:

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Sarah Blocksidge

About the Author

Sarah Blocksidge

Sarah is the Marketing Director at Sixth City Marketing and has been with the company since 2016. Her main role is to attract more B2B clients for the company via various SEO, web design, and PPC strategies. Over the years, she has been mentioned on HubSpot, Search Engine Land, GoDaddy, Content Marketing Institute, Fast Company, and Mashable.

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