Top Marketing Tools You Need for 2024

Updated November 16, 2023

The new year will be here before we know it, and that means you’re likely re-evaluating aspects of your marketing efforts. To help with the various strategies you want to implement, consider investing in or using some of these tools:

35+ Must-Have Digital Marketing Tools


  • Content Writing
  • Link building
    • Moz – Best tool for competitor backlink research
    • Ahrefs – Great for monitoring new/lost backlinks

For Technical Issues

  • Ryte – Created to help assess user experience
  • Google Search Console – Free Google tool that can point out 404s and other site issues
  • Screaming Frog – Software that crawls your site for various aspects
  • PageSpeed Insights – Another free Google tool that grades your site’s load time
  • BrowserStack – Allows you to view your website across different devices and browsers to check compatibility

For Pay Per Click

  • SharpSpring – Tool for bundling campaigns on multiple platforms
  • Google Keyword Planner – View average search volume and pricing of various terms
  • SpyFu – Highly rated tool that allows you to view details on competitor campaigns
  • LeadSync – Allows you to receive email notifications for Facebook Ads campaigns
  • Unbounce – Custom landing page creation site for paid campaigns

For Social Media

  • Iconosqaure – Well-rounded social media analytics and reporting tool
  • Buffer – Our recommended social media scheduling platform
  • BuzzSumo – Search article engagement on social sites based on keywords

For Branding/Graphic Design

  • Canva – Tool to create various graphics for your website or social media
  • Coolors – Helps you create/find pleasing color schemes
  • Photopea Free software similar to Photoshop

For Public Relations

  • Muck Rack – Allows you to search for different writers, articles, and outlets
  • Help a Reporter Out – HARO is a free service that emails you media inquiries from a variety of sources

For Everything or Anything Else

  • Google Analytics – Free Google software that tracks visitors, goal completions, and much more
  • Zapier – Great automation tool that connects different services to work together through API connection
  • CallRail – Software that tracks phone calls by source and can also record conversations
  • ChatGPT – This tool can help assist you with various day-to-day work and can improve efficiency. Read more about our AI stats to learn more about its benefits.

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Sarah Blocksidge

About the Author

Sarah Blocksidge

Sarah is the Marketing Director at Sixth City Marketing and has been with the company since 2016. Her main role is to attract more B2B clients for the company. Over the years, she has been mentioned on HubSpot, Content Marketing Institute, Fast Company, Mashable, and many other notable sites.

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