Play Ball: New Three-Strikes Policy Coming Soon to Google Ads

Google Will Start Testing This New Rule in September

google ads strikesLast week, Google announced they will be releasing a new pilot program for Google Ads that will penalize accounts that repeatedly violate their policies. If accounts reach their third strike, they will face account suspension.

Eventually, Google plans to extend the pilot program by introducing additional policy violation types.

How the Three-Strikes Program Will Work

Google Ads provided this guide to how the system will apply to advertisers:

strikes chart from google

Good News – You Can Prevent Suspension

  • What is not indicated in the above cycle for strikes is that you can stop your potential suspension in its tracks.
  • Once you receive notice of your first or second strike, you will be asked to correct the violations and then submit a form in order to resume the ads that were in violation.
  • Strikes will then expire after 90 days and your account will be considered to be back in good standing (granted no other violation occur.)

Let Us Help Manage Your Ads Account

Our in-house team of Google Ads experts can handle your pay-per-click efforts giving you more time to focus on other areas of your business. Reach out to our team to learn more.

About the Author

Sarah Blocksidge

Sarah is the Marketing Director at Sixth City Marketing and has been with the company since 2016. Her main role is to attract more B2B clients for the company. Over the years, she has been mentioned on HubSpot, Content Marketing Institute, Fast Company, Mashable, and many other notable sites.

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