Go Green: How to Recycle Great Site Content into Social Media

reuse social media contentUpdated July 5, 2023

Whether you need ideas for content to reach those in your industry on LinkedIn, or for your customers on Instagram, it can be hard to find new, creative ways to repurpose the content on your site.

But we’ve got five key tips that can help you develop some ideas to give your social media channels a boost.

Here Are 5 Ways to Repurpose Your Website Content for Social Media


For listed articles, such as this one, or any informative type of piece where you illustrate a point, try making an infographic and giving the high-level points of the post. And you don’t need to be a pro to make one either, as you can use sites such as Canva if you don’t have access to Photoshop or Illustrator!


On Instagram, in the past few years the platform has started allowing multiple photos on a single post. This gives you the ability to make a carousel similar to the ads that many businesses use on Facebook. You can showcase your products, make multiple slides of an infographic, or do anything else that pertains to your products or services.


Just about every social media network has some sort of “story” feature that allows users and companies to post temporary content that disappears 24 hours after posting. These areas are great places to post anytime you add a new blog post to your site, are having a flash sale, or are doing anything else that is timely.


If your site or YouTube channel has a lot of video tutorials, demos, or anything similar, you can recycle them into shorter, more digestible clips for your other social channels. With the help of platforms like Animoto, you can take your old videos and give them new life. Our advice is to keep the videos under a minute long!


One way to get your followers to engage with your social posts is to tease snippets of what is on the page you are linking out to. Whether you are launching a new product, making an announcement, or just wrote a blog post with some really good tips, try using verbiage that will encourage clicks and make your customers feel like they are missing out if they don’t visit.

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Sarah Blocksidge

About the Author

Sarah Blocksidge

Sarah is the Marketing Director at Sixth City Marketing and has been with the company since 2016. Her main role is to attract more B2B clients for the company via various SEO, web design, and PPC strategies. Over the years, she has been mentioned on HubSpot, Search Engine Land, GoDaddy, Content Marketing Institute, Fast Company, and Mashable.

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