Step aside, Google My Business! There is another local listing site that is just as important to local SEO, and it’s called Bing Maps.
No matter your industry, it is important to ensure you have your bases covered so you can be found by customers of all ages and types. This is why it’s important to not forget about Bing!
Follow these steps to get your business on Bing Maps.
1. Sign Up for Bing Places for Business
Start by going to bingplaces.com and select the button for “new user.”
2. Import or Start from Scratch
If you already have your business locations on GMB, you are in luck! You can connect to your Google account to import your existing listings and information.
If you’re not on GMB, that’s ok! You can also choose to enter your business information manually for Bing.
For this example, we are going to go with the second option and start from scratch.
3. Search for an Existing Listing
Before you make a brand-new listing, Bing needs to verify that you are not making a duplicate. They will ask for your business type, region, and then either your phone number or business name and address.
This will allow Bing to see if a listing for your business already exists. If they cannot find an existing listing, you can then continue to add your business. Otherwise, you can select the listing and modify information.
4. Start Entering Information
You will now enter a variety of information about your business, such as:
- Phone number
- Contact details
If you chose to import a listing from Google My Business, or you selected an existing listing, you will also be able to alter these facts.
Similar to Google My Business, you will have to enter in your address to receive a postcard with a verification code to claim your listing and enable it to go live.
However, imported businesses from GMB are able to skip this step, if they have already been verified through that platform.
Once your listing is up and running, you will be able to log into your dashboard and see metrics on how much traffic you are gaining from your listing!
Be sure to also analyze data in Google Analytics to see the overall traffic you get from Bing, not only from Maps, but also in search.
3 Tips for Local Businesses
- Get links from local businesses – If you are a member of any local clubs, organizations, chambers of commerce, or anything similar, check to see if you are mentioned on their site and that they link to yours!
- Check your other listings – Are you on Angie’s List, Yelp, or Foursquare? These types of sites that help customers rate businesses are a crucial aspect of local SEO. Be sure to sign up if you are not on there already.
- Create city pages – If you are a franchise, you likely already have location pages on your site that detail the information for each of your stores or buildings in different cities. Optimizing those pages with target keywords you wish to rank for is one the best ways to improve your local rankings.