14 HARO Alternatives You Need [Updated 2024]

This post was last updated March 5, 2024

HARO alternativesFor many businesses, getting your name out there is so important for building brand awareness and authority, and in order to do so, you must engage in quality marketing tactics, such as digital PR.

What Is HARO?

HARO, or Help a Reporter Out, was a platform created by journalists to gain knowledge and feedback from relevant outside sources. It was recently purchased by Cision and renamed to Connectively. They retrieve information from readers or other experts to bridge the gap on subjects in their pieces, while adding reliable sources to their articles.

14 Websites Like HARO That Help Your Digital PR Strategy in 2024

HARO was a great way to form connections, increase your credibility, and establish authority online. But with it’s recent changes, it shouldn’t be your go-to tool anymore. Here is a list of other sites to consider to help your business become known:

Featured (Formerly Terkel)

Newer to the marketing scene is Featured. It’s free to sign up, with paid plans available, and you are able to reply to requests from various niches similar to HARO (business, health, home and garden, real estate, and more). They also include pitches that are local to Arizona, which can be an asset for businesses out west looking for more local link opportunities.

Free accounts can reply to three pitches a month, while premium members get unlimited responses and can learn other important metrics from sources such as their domain ranking (DR) from Ahrefs and whether their pitch is a DoFollow, NoFollow, unlinked, or unknown.

Here are each user pack and their features:

  • Starter – This is a free account that allows 3 answers per month. With this account, you cannot see if the link you get will be a DoFollow or NoFollow or their domain ranking.
  • Pro– With this account for $99/month, you can have unlimited answers and see domain rating and link attributes.
  • Team – For $199, you’ll receive the same benefits as the Pro plan, but you can have multiple accounts, which works well for a team of people.

Buzzstream

Buzzstream is a tool that does research into relevant influencers in a certain niche. You can also organize outreach, reach prospects, and follow up with influencers.

Key advantages include:

  • Managing link building in one place
  • User-friendly interface
  • Affordable and effective
  • Ability to find information quickly

Buzzstream offers multiple plans, which are seen as the following:

  • Starter – For $24/month, you can reach out to up to 1,000 contacts and have access to open, click and reply tracking, link monitoring, and more. For an additional $24, you can add another user to your account.
  • Growth – For $124/month, you are allowed to reach out to 25,000 contacts and add up to 3 other users on your account for an additional $40 per person. You’ll have the ability to send bulk emails, team template sharing, integrate Ahrefs, and more.
  • Professional – For $299/ month, you can connect with 100,000 contacts, and have up to 6 other users on your account for an additional $50 per person.
  • Custom– For $999/month, you and 15 other users will have access to 300,000+ contacts. In addition to the perks from the other plans, you’ll receive an implementation plan and onboarding for new members.

Meltwater

More than 30,000 companies use Meltwater to stay up to date on the latest conversations within a preferred industry. The three features include monitoring to receive daily digests, analyzing media coverage patterns, and distributing your content to the right audience.

With Meltwater, you can:

  • Look at all mentions of your brand easily
  • Monitor social media websites
  • Look at insights on your editorial footprint
  • View the latest trends and news insights

Here are the separate plans you can get when you begin using Meltwater:

  • Essential – Get the basics you need to monitor your brand and customers.
  • Advanced – This plan gives access to various product features such as in-depth insights, analytics, and unlimited search features.
  • Suite – With tools for reporting and a comprehensive view of insights, you’ll be able to be able to scale your brand faster.
  • Enterprise – This plan gives you access to a 360° look at your customers and market intelligence.

If you want to view the pricing for each plan, you’ll have to fill out a form and speak with someone at Meltwater.

NinjaOutreach

NinjaOutreach is a complete CRM system with prospecting, managing, analyzing, and reporting abilities. This software collects a great amount of information from a database and completes an outreach template for industry experts. The well-designed platform is very easy to use and eases the communication process between journalists and experts.

If you plan on using NinjaOutreach, here are the different pricing plans:

  • Bronze Ninja- This plan, made for individuals, is $49/ month. It allows you to have one connected email, and a maximum of 300 emails sent per month.
  • Silver Ninja – For $99/month, you can send 2,000 emails, and can contact 300 influencers per month.
  • Gold Ninja – For $199/month, you can send 4,000 emails and contact 500 influencers.
  • Premium plan – This plan offers 15 guaranteed onboarded influencers, with the ability to reach out to 1,000 other influencers. To find a price for this plan, you’ll have to book a call.

BuzzSumo

BuzzSumo analyzes a lot of content and makes it accessible to numerous businesses. It will show you the most shared links and industry experts on each topic. Backlinks are shown per connection you make, too!

Here are the different plans, their prices, and the number of users you can have on an account.

  • Content Creation
    • $199/ month
    • 1 User
  • PR & Comms
    • $299
    • 5 users
  • Suite
    • $499
    • 10 users
  • Enterprise
    • $999
    • 30 users

ProfNet

ProfNet is a platform that uses both experts and journalists. The journalists will search for the expert and the expert provides them with their knowledge and publicity. It is an email-based model that reaches out to experts via email queries. This specific software has been around since 1992 and touts access to many experts across a wide variety of sectors.

ProfNet plans start at $1,500 a year and pricing will depend on your specific business needs like how many categories you wish to sign up for, add-ons, and more.

Media Kiti

By joining Media Kiti, you network with lifestyle content creators and representatives from name-brand companies. Connect with others to see what additions you can make to your posts and vice versa. Some key aspects of Media Kiti are:

  • Exclusive opportunities
  • Strong trusted relationships
  • Unique story ideas
  • Search-ability for valuable information
  • Ability to reach people directly

To find out more about plans and pricing, you’ll have to apply on their website.

SourceBottle

SourceBottle is a free platform that allows journalists and bloggers to find knowledgeable sources. Just like HARO, it gives industry experts publicity and shows off their knowledge. You can either find a source or be a source. The topics found on the platform, which you can tailor to your preference and expertise, include:

  • Business and finance
  • Environment
  • General
  • Health and wellbeing
  • Lifestyle, food, and fashion
  • Parenting and education
  • PR, media, and marketing
  • Professional services
  • Property
  • Technology
  • Travel and leisure

Additionally, the paid subscription allows you access to specific giveaways and case studies, as well as the chance for your insight to be used in specific media pitches.

So, if you are looking for a free online service that notifies you when a journalist is looking for detailed information specific to your expertise, SourceBottle might be the HARO alternative for you.

To view different pricing options, you can create an account on the website.

Pitch Rate

Another site that connects experts and journalists is Pitch Rate. For free, you can start building your connections with experts to be the go-to credible source for reporters. The categories of expertise range from business to design/architecture to love and relationships. On Pitch Rate, you are sure to find a query to fit your expertise!

This site is free for both journalists and experts, all you have to do is create an account!

Qwoted

One of the best alternatives to HARO is Qwoted. Marketers, writers, and PR professionals can sign up for free, and can even manage accounts for people they represent, or just themselves. Under the free plan, you are able to pitch your answer to three “premium” sources, but there are others that are free to respond to. Similar to HARO, you can receive customized emails on queries that are related to your interests.

On Qwoted, you can have access to a free account whether you are:

  • Self-representing experts and businesses
  • PR/marketing professionals
  • Journalists and media creators

However, there are limitations to free accounts such as a 2-hour delay in responding to pitches. If you wish to upgrade, you will need to contact their sales team to get a custom quote.

OnePitch

OnePitch is a great platform for small businesses, as its goal is to help you build meaningful connections with established journalists. Additionally, OnePitch uses artificial intelligence (AI) to assist you in making more personalized, yet effective pitches. They do so by having people fill out pitch templates or upload press releases. From there, the AI analyzes the information and produces a custom media list based on your needs.

No matter the size of your organization, just for $50 per month, you’ll have access to:

  • Journalists recommendations
  • Email reports
  • Free for 14 days
  • Custom media lists
  • And more!

JustReachOut

JustReachOut allows you to be considered an expert in your industry, and similarly find specific journalists, podcast hosts, bloggers, and more.

As stated in the name, JustReachOut allows you to pitch yourself, as well as your work. So, whether you want to pitch yourself as a potential podcast guest, or even pitch a blog post you wrote that could replace a broken backlink, you have the ability to communicate directly with journalists that can use you as a source.

This platform also conveniently gives you the ability to view whether the journalist has opened your request or not.

There are three different plans available:

  • Starter Outreach – With this plan for $147/month, you’ll be able to send 100 emails per month with 1 team member access.
  • Advanced Outreach – For $247/month, you can send up to 300 emails and allow 2 team members to have access to your account.
  • Ultimate Outreach – For $497/month, you’ll be able to send 1000 emails per month with the ability to have 5 team members working on the account.

Help a B2B Writer

Help a B2B Writer is like HARO but without the hassle of giving and receiving requests that do not align with your expertise. Writers and sources will be able to sign up, submit requests for sources, and even register as a source in some of the following fields:

  • Advertising
  • Artificial intelligence
  • Ecommerce
  • Finance
  • Marketing
  • SaaS
  • Photography
  • Manufacturing

Once these steps are complete, requests will only get submitted to potential sources that accurately match the request itself. From there, sources will reach out to writers in order to submit their official quotes! Best of all, the platform is completely free.

To create an account, simply register as a source, or submit a request as a writer.

Twitter

With the rise of journalists utilizing social media platforms, some choose to post their requests straight to their feeds, making Twitter a useful platform for this very reason.

Because of its versatility and use, some of the benefits of using Twitter include:

  • It is free!
  • You can search hashtags specific to your requests, such as #journorequests
  • There is less competition to search for specific queries than the HARO-specific platforms

Twitter also allows to get into contact with journalists in several different ways. If a journalist has their contact information in their Twitter bio, you can contact them directly. If not, you can either respond to their tweet with the request or even send a message over Twitter DMs.

As most people know, Twitter is free to join! It’s a great platform to get connected with people and stay up-to-date with industry news.

How Can My Business Benefit From Digital PR?

Some key benefits of building links include:

  • Establishing credibility – Since you can provide information that reporters cannot, you will showcase how you are an expert in your niche. This lets any readers know your company’s credibility and status in the industry.
  • Increasing company awareness – What better way to get your name out there than to have an article feature you? Readers may search your website to find out more info, leading to you generating more traffic to your website, and potential sales.
  • Boosting your SEO– If a journalist cites your website in their article, they will also link back to your website. Since many magazines and newspapers have a lot of domain authority, this will in turn help boost your own DA and make your site more visible to search engines.

FAQs on Alternatives to HARO

When choosing the right HARO alternative for your business, there are several things to keep in mind while going through the process. Here are some answers to some of the most commonly asked questions.

How do I know I am choosing the right HARO alternative for my business?

If you are unsure of which HARO alternative to choose, we recommend doing thorough research before ultimately making a decision. Though all of them achieve the same goals, different features of each platform may appeal to different individuals. So, make sure you try out a couple of them to find the right fit for you and your business!

How do I increase my chances of being chosen for HARO and likewise?

You are able to increase your chances of being chosen by staying consistent with your responses to reporters about topics that are related to your industry. It is also important to include detailed contact information for yourself so journalists can easily contact you if they need any additional information. Also, be sure to not use AI to generate responses or you may get banned!

Which platforms are free?

If you’re looking for a platform that’s free and easy to join, here are some of the platforms mentioned above that have free plans:

  • Featured
  • SourceBottle
  • Pitch Rate
  • Qwoted
  • Help a B2B Writer
  • Twitter

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Sixth City Marketing

About the Author

Sixth City Marketing

This post was written and edited by employees at Sixth City Marketing, a full-service SEO and digital marketing agency helping clients across industries such as manufacturing, ecommerce, and many others since 2010.

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