Here’s How You Can Optimize Your Images

optimize imagesSite speed is more important than ever, and one of the easiest things you can do to improve your load time is taking the time to optimize the image files you have on your website’s pages.

Thankfully, depending on how your website is built, there are a number of ways you can go about optimizing your site’s photos with ease!

If You Use WordPress

One of the best features of WordPress is its ability to easily install a variety of plugins to make your website more efficient and meet your needs. Here are some top-rated plugins to help you optimize your image files.

If You Use Shopify

Similar to WordPress, Shopify also has a marketplace that provides a wide range of add-ons to improve your website’s functionality. Some of the highest-rated Shopify apps are:

On Other Website Platforms

We understand that your website may be built on other platforms such as Wix, Squarespace, or something completely different. And since some of these other content management systems do not have the additional flexibility for add-ons like the ones mentioned above, here are some manual ways to optimize your photos.

If You Have Photoshop

Follow these steps to save your photos for optimal web performance:

  1. Open your image
  2. Click on “File” from the top menu bar
  3. Go down to “Export,” then “Save for Web (Legacy)”
  4. Lower the image size’s width and height in the bottom right of the right-hand panel. Usually, your images will not need to be bigger than 1000px wide or high
  5. Next, find the dropdown menu for “Preset” at the top right of the screen. Switch between these options and see how the number changes at the bottom left corner of the image. This is how long it would take the image to load
  6. Go back to steps 4 or 5 until you can get a file that loads, ideally, under 10 seconds
  7. Click save to save the file to your desired location on your computer

And If You Don’t Have Photoshop

Here are some websites that allow you to resize your photos:

More Helpful Posts on Improving Site Speed

If you are looking for help on other ways to improve the load time on your site, here are some articles you may find useful: 

Sarah Blocksidge

About the Author

Sarah Blocksidge

Sarah is the Marketing Director at Sixth City Marketing and has been with the company since 2016. Her main role is to attract more B2B clients for the company. Over the years, she has been mentioned on HubSpot, Content Marketing Institute, Fast Company, Mashable, and many other notable sites.

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