In the state of our society in 2020, the digital world is so important to our everyday lives. Email marketing is now more crucial than ever to remind your customers and clients that you and your services are still here for them.
Check out these four email marketing platforms to consider so you can easily manage your campaigns.
1. Constant Contact
Constant Contact is one of the largest email marketing platforms out there. It is easy to use and friendly to beginners, so it’s a perfect first step.
Some key features include being able to manage email lists, templates, contact lists, and calendars. Within your account, you can easily track, report, and share on your social accounts. There is also a Facebook Ads integration!
Constant Contact has a 60-day free trial and then pricing starts as low as $20/month.
If you are a digital marketer or have an ecommerce website, this email marketing platform may be a good tool for you! Drip offers many tools to make your marketing and personalization seamless.
It offers easy-to-use integrations for popular website builders such as WordPress and WooCommerce. You can add pop-ups, banners, or sign-up forms to encourage more website visitors to subscribe to your email.
Key features of Drip are marketing automation tools, split testing, list groups, and a visual workflow builder. These features allow you to better reach your target audience.
Drip offers a free trial and then costs $49/month for all features!
Another very popular email marketing service is Mailchimp. Within this platform, you can autosegment your contacts into groups, track analytics, use email templates, and even set up delivery times based on geolocation.
Mailchimp is easily integrated into WordPress, Shopify, BigCommerce and many other websites. The only downside to Mailchimp is its limited ability in automation features.
With Mailchimp’s forever free plan, you can send 12,000 emails to up to 2,000 subscribers! However, this is a rather limited plan in terms of the features being used. A paid plan starts at $10/month for 500 subscribers and increases with the more subscribers you acquire.
HubSpot is a great platform that can help with many of your digital marketing efforts! With this email marketing software, you can create, personalize, and optimize your emails.
Key features of HubSpot include personalization to get more opens and increase your click-through-rate, and the optimization of campaigns with A/B testing.
HubSpot is free to start but increases to $800/month as an all-in-one marketing software!
High-Level Email Marketing Tips
Some things to keep in mind when crafting your email marketing strategy include:
- Personalizing your messages
- Segmenting your subscribers by industry, company, location, and more
- Sending mobile-friendly emails
- Testing out copy, designs, and buttons
- Automating your email campaigns when necessary
- Making your CTA big and visible