As online marketing becomes more popular and essential for finding businesses online, everyone is trying to find the right “formula” to rank first on search engines.
Currently, there’s a debate around the idea of bio pages and whether the links help your SEO efforts. Let’s take a look.
How They May Help
Author bios as part of guest posting are very helpful. When you have a link in an author bio on another site, you gain domain authority and traffic. The more worthwhile sites you can get linked on for author bios as part of guest posting, the better, as Google will view your site as more authoritative and boost your ranking.
Who knows, readers of the site you’re linked on may even start reading your company blog too!
How They May Not Help
Google Penguin is an aspect of Google that rewards high-quality websites and rids the search engine results page of websites engaging in manipulative link building tactics. It looks at a website’s backlink profile and determines which are high quality. Penguin is triggered by link schemes and keyword stuffing.
With this in mind, Penguin may recognize the amount of author bio links you’ve obtained and may omit your site from the search rankings for having too many. In this case, having these links is fine, but only a reasonable amount as part of a regular backlink profile.
It’s important to mix the number of author links with optimized keyword content and other backlinks to ensure variety in the factors that determine your search ranking.
How to Optimize for Google Penguin
The most important thing to remember for any of your SEO efforts is that content is key. Google will always prefer websites that produce unique content over websites that have spammy links.
Some tips for optimizing your content include:
- Write content that is 100% unique
- Include relevant keywords scattered throughout the body of your content
- Make sure that your content is grammatically correct
- Remove all spammy or broken links
Still focus on building up your backlink profile, but just be strategic about your tactics. Focus on building quality links to your website!
Examples of quality links include:
- Guest posts from high-quality sites
- Directory links
- Resource links
- Links from colleges and government agencies
Contact Us Today for Our Expert SEO Services
At Sixth City Marketing, we have 25+ years of collective experience working in the digital marketing industry. Our team will work with you to help establish a high-quality backlink profile!