When you are a running an ecommerce website, uploading content to it is very important to ensure that searchers will find and buy your products. Featuring a blog on your website can be a great decision as it will give you somewhere for your content to go, and you won’t be limited to only writing about specific products or services.
But with all the chaos of running a business, finding things to write about can be tough. With this in mind, we’ve created a list six blog topics to get you started!
1. Highlighting Your Products
A great way for visitors to learn more about your products is by writing a blog post on each of them. While your product pages include a short description, write up a post to take it one step further. Talk about what your products are, how they work, and what users can do with them. To make it lighthearted, you can even include how the employees use them! While writing your blog posts related to your products, make sure they are optimized for e-commerce SEO to enhance Google rankings.
2. Company News
Open your potential customers’ eyes to what goes on behind the scenes. Provide an update on what’s happening within the company and what the employees are up to. Maybe even feature or highlight an employee to give info on their role and what they provide for your company, along with personalizing them. Readers will connect and engage with you better once they know your company culture!
3. Industry Trends
Establish your credibility in your industry by relaying the latest news on your blog. You want your visitors to see that you are an authority and have real credibility, so put it on display. Show them you are up to date with all things related to your niche. In doing so, you’ll gain their trust and quite possibly some new customers.
4. FAQs
If there is something that customers are continually asking, you must be missing that information somewhere on your website. Take advantage of your blog in this case and provide your site visitors with information that could help with decisions on your products or services! You can make this act as a “buying guide” for how your company runs.
5. Product Reviews
Most customers who are in a purchasing mindset refer to reviews before making their decisions. So in some posts talk about your products’ benefits and feature important insights on anything new you’re offering.
Also, you can take reviews from a customer and include those in a post as well. People love to know what others thought about a product, and hearing from a satisfied customer can really tip the scales!
6. Tutorials and How-To’s
Nothing is more frustrating to a customer than buying a product and not knowing how to use it. Write up a how-to post to descriptively explain the ins and outs of certain products you offer. Establish yourself as an expert while also promoting your brand!
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If you’re looking to boost your digital marketing efforts, reach out to us today! We are a full-service digital marketing agency with many services to meet your online needs. We look forward to hearing from you!
