With 2.6 billion active Facebook users, advertising with Facebook ad campaigns can be quite lucrative and essential to boosting your company online. Unfortunately, most companies do not run their campaigns correctly and lose out on the benefits. Facebook ads are very competitive and if you don’t do things the right way, then you can spend a lot of money with little return.
Here are a few reasons why your campaigns could be failing!
You Aren’t Testing Them Enough
Launching your Facebook ad is easy. However, figuring out your strategy, messaging, and target audience is a little more difficult to get right. You need to determine what will work and what won’t. The only way to do this is through testing.
Facebook allows you to split test and try out a variety of aspects for your campaigns. You can learn a lot about your audience through creative testing, and then refine your strategy to meet their needs. If you don’t test from the beginning, then you may not know what is going to give you the most profit.
There Is Too Large or Too Narrow of an Audience
In general, the more specific your target audience is, the better results you will receive. And while this is true, having too narrow of an audience does have some downsides as well. Smaller audiences become too exhausted, are less engaged, and can limit your campaign.
Now, this does not mean you need to target everyone. Just make sure that you are placing your ad in front of the right audience. Facebook now will help you understand how well your ad is resonating with your audience via relevance score. Your relevance score will help you determine the strength of your targeting so you can then make alterations.
Focusing Too Much on the Short Term
Many advertisers go into Facebook ad campaigns thinking users will view your ad, click, and convert. However, it is just not like that. Because Facebook is a social media platform, users do not go onto Facebook with a buying intention. Approach your ads with the idea that they are there to build awareness and help people to learn more about your products and services.
Create ads that let your audience know what you do and slowly nudge them into a buying decision. Introduce your company, give insights into what you’re selling, and encourage people to visit your site. This will produce better results in the long run versus your typical “buy now” advertisement.
You Are Lacking a Clear Call to Action (CTA)
Your ad needs to tell your users to do something. While writing content about your company and products is important, limiting it to just that content isn’t going to cut it. Without including a CTA, your ad will not be as successful as it could be.
To generate more clicks, be sure to incorporate at CTA at the beginning or end of the ad. This could be “Shop Now,” “Contact Us,” “Learn More,” or anything else relevant. Make it clear and use it to direct users to something on your website!
Reach Out to Us Today for Help with Your Facebook Ad Campaigns
There are many ways that your Facebook ads can be successful, and many ways they can fail. We’re here to ensure you’re a success. To get the most out of your campaigns, contact us for our paid social media marketing services!